January 15, 2010 - Social Email Marketing

Interview: Jim Sterne on social media marketing; the customer is more visible now than ever!

From 15 until 19 February, London is the place to be for European search engine marketers and (interactive) marketers in general. For the eleventh year in a row, the city will then host the Search Engine Strategies 2010 Conference & Expo.

When looking at the program for this year’s edition you will find that social media, content and analytics play an import role, besides search engine marketing of course.

One of the keynote speakers at this year’s event is Jim Sterne, among many other things, Chairman of the Web Analytics Association.

I had the opportunity to interview Jim this week on social media, search and of course…analytics.

Common email delivery myths

Here are a few common phrases email service providers make which they really can’t backup.

1- We get + 90% deliverability
2- Whitelisting will answer your deliverability problems
3- Our deliverability department can handle all your issues
4- You won’t be on blacklists.

These are common myths ESPs give to leads they want to be clients. It’s common practice in marketing to offer more than you can deliver, but it usually hurts the seller more than the buyer. In this instance, the buyer is tricked.

Let’s bust those myths, first with ESP deliverability.