January 31, 2010 - Social Email Marketing

Digg and social bookmarking: content and community tips to gain traffic

This week-end I finally found some time to get active on Digg. I already used Delicious for this blog but the advantage of Digg is that you can share your favorites and at the same time delve up some good content from others, etc.

Over the next few weeks I will be testing out the effects of Digg. Well, in fact, I’m testing out quite some things at the same time, for the moment: social bookmarking and a dozen of social media tools such as Spredfast and Twittercounter, the well-know service of Boris Veldhuijzen van Zanten, the guy behind The Next Web blog and conference, who I will be interviewing when he’s back from his trip to the States. In fact, the last time I interviewed him was just before the launch of The Next Web, time goes fast sometimes.

Back to social bookmarking and Digg.

Email marketing tip: test your emails on a small percentage of your recipient base

For experienced email marketers this is an obvious tip. There is a lot of testing to do in email marketing to see what works best for both, you and your customer in general.

Testing helps you to find out what type of content works best, what’s the best day to send an email and much more.

However, besides these more general tests, that provide you tactical insights on a medium to long term, you also need to test your emails prior to sending them.