Viral marketing: how to create and guide controversy

If you have a healthy interest in social media, it should not be surprising to find yourself spending an hour or two a day reading through tech websites, looking at controversies and discussions of the social media world.

From Facebook to Myspace, social media companies are constantly in the news, drawing criticism and controversy for their decisions. It is not limited to the major players, either. Check out any major technology website and you will see links to hundreds of small companies that are becoming involved in scandalous, controversial stories.

This constant barrage of controversy does two things to your news intake.

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Crowdsourcing and social media as a way to find new employees

One of the hardest tasks for any online business is finding great, reliable, and ultra-talented employees.

Especially if you’re looking for specific profiles that are hard to find because everyone wants them. Businesses and recruitment firms use all possible channels they have: their own databases, connections, online and offline media etc.

I don’t have to tell you that you also see more and more job offerings on social media like Twitter and of course via LinkedIn.

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