Content marketing: predictions from 39 B2B marketers and marketing automation experts

Recently, I posted about Junta42’s research regarding content marketing and where it’s heading. The people at Click Documents also have published content marketing predictions, but they took another approach. Click Documents invited some industry experts to share their opinions.

With the support of Marketo, a US-based B2B marketing automation and lead management company I interviewed here before, all this resulted in a nice eBook. It’s called “Key Content Marketing Trends and Predictions for 2010” and contains very interesting findings, content marketing tips and the opinions of some great people.

Ambal Balakrishnan, president and co-founder of Click Documents asked 39 of the world’s top B2B marketers, email marketers, marketing automation experts and social media mavens one straightforward question: “What are key marketing trends and predictions for 2010?”

As marketers are starting to understand that they are publishers, content marketing strategy is moving toward the forefront

Some brief quotes:

  • Steven Woods from Eloqua: “as data on individual prospects becomes more readily available, the value of a true relationship will increase dramatically” (yes, content marketing is about relationships too).
  • Maria Pergolino from Marketo: “the switch to demand generation will happen because of the growing adoption of marketing automation and a focus on content marketing”.
  • Jon Miller, also from Marketo: “instead of mass advertising, marketers will invest more in smart ways to build brand such as social media, search engine optimization, and content marketing”.
  • Joe Pulizzi: “as marketers are starting to understand that they are indeed publishers, content marketing strategy is moving toward the forefront”.
  • Radian6’s David Alston: “2010 will see the role of social media listening and engaging move from the single entity or team to a distributed, enterprise wide model with a front line co-ordination team”.

Now, Ambal really put a lot of work in this eBook and besides great opinions, it includes 11 useful content marketing and dozens of great resources.

So, download that eBook here (you don’t have to register), the PDF opens right away.

And if you’re not really a eBook kind of person, check out Ambal’s slideshare version of the eBook below. I guess you’ll want to download it afterwards.

But not before I give you some links to related posts where I interviewed or talked about the people I mentioned in this post.

Content marketing: an interview with Joe Pulizzi
Steven Woods on social media, marketing automation, and lead management
Jon Miller (Marketo): how Twitter can be used in B2B marketing
- Social email marketing, measurement and KPI’s
Junta42: social media, blogs and email newsletters lead in content marketing

Get started with content marketing

Check out the online content marketing guide by Content Marketing Experience.

 

Get started with content marketing - start