Ning launches Facebook App

A few days ago Ning, one of the platforms that enables you to create your own social network, launched its Facebook App.

This enables Ning network “owners” to allow their members and others to share the content they created or found on a Ning network via Facebook. Earlier, Ning did the same with Twitter.

Owners of a Ning network can easily set up the Facebook App, as we discovered when installing it on “our” Social Marketing Forum network.

Read more

Are you reaching your Best Customers through social media?

Mark Price Fast Company, in their March edition, profiled the restaurant chain Houlihan’s, who took a unique data-driven approach to identifying and leveraging the input from Best Customers using social media, “Social Network Rockets Houlihan Restaurant’ Profits.”

The results are clear: in the pilot markets, profits have increased by 12% when sales in casual dining overall were decreasing by 1%.

Read more