March 7, 2010 - Social Email Marketing

Social media management: a look at the new features of Radian6

Radian6 has recently rolled out some new features to make it easier for its users to dive into the data in its platform.

Feature 1: The Topic Profile QuickStart Tool

This new tool is particularly designed for the new users of Radian6. It enables users to create new topic profiles quickly without many hassles and set up a Radian6 dashboard.

QuickStart tool features a series of guiding prompts to help a new user with little or no technical knowledge set up topic profile and get their monitoring faster and easier. Users can easily group their keywords by brand, competitor or industry. Auto-configuration of sentiment settings around the user’s brand is also easier now.

Email marketing: driving customer retention with email, a checklist

I found an interesting post on the Email Institute blog with tips to drive customer retention with email.

It contains some interesting insights that I would like to share with you, of course with permission of the Email Institute.

In these challenging economic times all marketers are under pressure to deliver smarter, more effective and accountable campaigns.

Acquiring new customers will always be important for long-term growth, but the demands of the economic slowdown leads to a greater emphasis on retaining existing customers and fortifying customer loyalty.