Earlier this year, Ambal Balakrishnan from Click Documents interviewed Michael A. Stelzner, among many things the author of “Writing White Papers: How to Capture Readers and Keep Them Engaged” and the founder of SocialMediaExaminer.com, one of the first social media marketing blogs that last week published a report, based on a survey among its readers.
Ambal asked Michael (a.k.a. Mike) to share his marketing predictions for this year.
According to Mike, social media marketing will become a mainstream method for businesses to connect directly with customers and prospects.