Twitter has every reason to rejoice. A recent report featuring tracking data from a telephone survey of 1,753 Americans and titled Twitter Usage In America found that in recent months, there has been a significant increase in the awareness and usage of Twitter, not only in America but worldwide.
The report also talks about user demographics, status updating behavior, brand following activity and some figures pertaining to location-based social networking.
All these data are bound to create an impact on the social media marketing efforts currently pursued by many businesses.
Some of the facts brought to light by the report include:
Twitter awareness has really taken off in America. From 5% awareness at one point of time it moved to more than 12% in 2008. However, today (2010) it has a massive 87% awareness. Facebook awareness, among Americans is 88%.
However, despite matching Facebook on awareness front, Twitter is far behind Facebook in terms of usage. While only 7% of Americans actively use Twitter, about 41% maintain their profile on Facebook.
It was also found in the report that almost two-thirds of active Twitter users make use of their mobile phones to access social networking sites.
The report further showed that 51% of active Twitter users follow companies, brands or products on social networks.
16% of the respondents said that they will use Twitter more if it incorporates targeted advertising into its service.
15% of the respondents did not like this idea and said they will stop using Twitter.
These figures suggest that regular Twitter users are sensitive to advertising.
More information and the report can be found here. Also watch the video below.