http://www.socialemailmarketing.eu/2010/09/social-media-and-bad-reputation-stop-being-defensive/ Email marketing and conversion in a cross-channel world Tue, 14 Jun 2011 15:01:08 +0000 hourly 1 http://wordpress.org/?v=3.3.2 http://www.socialemailmarketing.eu/2010/09/social-media-and-bad-reputation-stop-being-defensive/#comment-15 40deuce Thu, 09 Sep 2010 21:40:14 +0000 http://www.socialemailmarketing.eu/?p=64#comment-15 I completely agree with you J-P. I'm a big believer that negativity in social media is more of a learning experience than a problem (most of the time). I always tell people and companies that even if you're choosing not to engage in social media you should at least be listening for what people are saying, both good and bad. Both types of comments will give you insight into what your publics thinks about you/your product. Good sentiment will tell you what you're doing right, while negative will tell you where you need to make improvements. Social media is like a ultimate giant free focus group. If you know how to properly approach negative feedback you can always change it into positive ideas to move forward. Cheers, Sheldon, community manager for Sysomos I completely agree with you J-P. I’m a big believer that negativity in social media is more of a learning experience than a problem (most of the time).
I always tell people and companies that even if you’re choosing not to engage in social media you should at least be listening for what people are saying, both good and bad. Both types of comments will give you insight into what your publics thinks about you/your product. Good sentiment will tell you what you’re doing right, while negative will tell you where you need to make improvements.
Social media is like a ultimate giant free focus group. If you know how to properly approach negative feedback you can always change it into positive ideas to move forward.
Cheers,
Sheldon, community manager for Sysomos

]]>