Comments on: Good Deal of Positive News for Daily Deal Email Programs http://www.socialemailmarketing.eu/2011/04/good-deal-of-positive-news-for-daily-deal-email-programs/ Email marketing and conversion in a cross-channel world Tue, 14 Jun 2011 15:01:08 +0000 hourly 1 http://wordpress.org/?v=3.3.2 By: StrongMail: Daily Deal Sites Cause Growth of Email Delivery Server Customers - Social Email Marketing : Social Email Marketing http://www.socialemailmarketing.eu/2011/04/good-deal-of-positive-news-for-daily-deal-email-programs/#comment-656 StrongMail: Daily Deal Sites Cause Growth of Email Delivery Server Customers - Social Email Marketing : Social Email Marketing Sat, 14 May 2011 10:31:04 +0000 http://www.socialemailmarketing.eu/?p=9#comment-656 [...] you know, daily deal sites and email services (Groupon, anyone?) are rapidly gaining popularity and many retailers and e-commerce players are [...] [...] you know, daily deal sites and email services (Groupon, anyone?) are rapidly gaining popularity and many retailers and e-commerce players are [...]

]]> By: Email List Dude http://www.socialemailmarketing.eu/2011/04/good-deal-of-positive-news-for-daily-deal-email-programs/#comment-637 Email List Dude Thu, 12 May 2011 12:07:53 +0000 http://www.socialemailmarketing.eu/?p=9#comment-637 Some of these numbers are staggering. "Only a quarter passed them on daily, but almost half (45%) forwarded them on at least once per week." This seems high because of the frequency of the email list messages which are daily means that this really has almost an exponential effect. There is no doubt that the daily deal model is one of the hottest product / models on the Internet today. I believe that the Groupon name is a great brand that can be trusted and the whole concept of social media and trust makes this business one that is taking on a life of its own. If I personally have a friend, colleague or relative recommending an offer to me I'll at least take a look at it. The whole idea of coupons is powerful. As I examine my analytics for my sites that are coupon related I do see a lot people using keywords with the word "coupon" in it. I recently added promo code functionality and a coupon page to the site directly on the sitemap so users can find the coupon if they dig for it. I think my users find a sense of accomplishment when they find the coupon promo code. We can see many sites and business models using promo code functionality and coupons to grow their business. Check out your stats, people want these coupons and they keep coming back. More traffic when optimizing coupons within your business leads to greater ROI. Some of these numbers are staggering.

“Only a quarter passed them on daily, but almost half (45%) forwarded them on at least once per week.”

This seems high because of the frequency of the email list messages which are daily means that this really has almost an exponential effect.

There is no doubt that the daily deal model is one of the hottest product / models on the Internet today. I believe that the Groupon name is a great brand that can be trusted and the whole concept of social media and trust makes this business one that is taking on a life of its own. If I personally have a friend, colleague or relative recommending an offer to me I’ll at least take a look at it.

The whole idea of coupons is powerful. As I examine my analytics for my sites that are coupon related I do see a lot people using keywords with the word “coupon” in it. I recently added promo code functionality and a coupon page to the site directly on the sitemap so users can find the coupon if they dig for it. I think my users find a sense of accomplishment when they find the coupon promo code. We can see many sites and business models using promo code functionality and coupons to grow their business. Check out your stats, people want these coupons and they keep coming back. More traffic when optimizing coupons within your business leads to greater ROI.

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