Comments on: “Hardly anyone knew who Epsilon was”: Mentioning Competitors in Blogs

By: The Epsilon Data Breach Debacle « Life In Motion

The Epsilon Data Breach Debacle « Life In Motion — Mon, 25 Apr 2011 02:36:33 +0000

[...] The result of these issues are due to a data breach at Epsilon, a marketing vendor in charge of email and database marketing. Insiders believe that this data breach that was the result of hackers gaining access to super [...]

By: J-P De Clerck

J-P De Clerck — Fri, 22 Apr 2011 09:47:53 +0000

Thanks for your comment, Pete. We’re in full migration from TypePad to WordPress now but I will surely reply. Scanned your post. Good one. Will explain why I write what I write: it’s not about the breaches as such. Your points on that matter are surely valid.

By: Pete Austin, marketingXD

Pete Austin, marketingXD — Fri, 22 Apr 2011 09:26:43 +0000

Pot:Kettle.

Sorry, but the blog post that you complain about was called “Combating Pandora’s Inbox: Email Marketing After the Breach”; yours is the one that mentions Epsilon in the title!

IMO some things are more important than marketing. My main concern is that Silverpop and Epsilon should explain exactly what went wrong, so the rest of us can protect against the right attack scenarios. Currently we all have opinions (mine is at the link) but only a few insiders know for sure:
http://blog.marketingxd.com/post/4305663645/phishing-and-email-preference-centers

By: “Hardly anyone knew who Epsilon was”: Mentioning Competitors in Blogs | Email Marketing Resource

Fri, 22 Apr 2011 00:25:29 +0000

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By: Jim Ducharme

Jim Ducharme — Thu, 21 Apr 2011 22:56:37 +0000

Good post JP!

Until it costs corporations dearly for breaches such as this, the situation will likely not improve by much. We all like to think we can self regulate, but the reality is that doesn’t happen very often in any industry.

Consumers either have to accept this kind of thing will happen and there is no such thing as personal data security online or they have to stomp their feet and pressure governments for strong legislation.

Corporate hive minds have a way of dousing initiatives which are well intentioned, but seen as a cost with no benefit to the bottom line.

I realize some will claim I’m being cynical, but on the contrary, I’m basing my opinion on corporate track records in this regard.

Regards,
jim