StrongMail yesterday issued a press release, announcing “a significant increase in customers for its burst email delivery technology” (Email Delivery Server).
This patented technology is not new but with capacity to “assemble and deliver millions of personalized messages in less than 10 minutes”, according to StrongMail, one shouldn’t look too far for this increase of customers.
As you know, daily deal sites and email services (Groupon, anyone?) are rapidly gaining popularity and many retailers and e-commerce players are focusing on coupons and promotions.
The reason is obvious: promotions, special deals, etc. are still the main type of content consumers are seeking for. According to several studies, it’s even the main reason why consumers start following brands (notice the word “start”) on social media.
The expansion of daily deal sites and emails is one of the reasons, StrongMail says, of the mentioned increase.
Among daily deal sites (and flash commerce sites) that chose the provider are FamilyFinds, HauteLook and Joss & Main.