Comments on: 3 Essential Email Marketing Message Types http://www.socialemailmarketing.eu/2011/06/3-essential-email-marketing-message-types/ Email marketing and conversion in a cross-channel world Tue, 14 Jun 2011 15:01:08 +0000 hourly 1 http://wordpress.org/?v=3.3.2 By: Jaye Pause and Brad Webb http://www.socialemailmarketing.eu/2011/06/3-essential-email-marketing-message-types/#comment-810 Jaye Pause and Brad Webb Thu, 02 Jun 2011 18:00:27 +0000 http://www.socialemailmarketing.eu/?p=853#comment-810 A very well written post, Karen. It's very important to weave content in between your offers as it solidifies a trust between you and your active subscribers. Your subscribers have joined your list because you are providing them with something that they do not have or know how to do. If all you do is market your programs and give nothing back, there is a very good chance that they will unsubscribe from your list. Giving them good relevant content that offers a solution to their problem is what in fact keeps them engaged and when the time comes that you do recommend a program, they will be more apt to survey what you have to offer. By integrating all three of those types of messages, you are establishing a formula for success in whatever niche you have built your business around. A very well written post, Karen.

It’s very important to weave content in between your offers as it solidifies a trust between you and your active subscribers.

Your subscribers have joined your list because you are providing them with something that they do not have or know how to do.

If all you do is market your programs and give nothing back, there is a very good chance that they will unsubscribe from your list.

Giving them good relevant content that offers a solution to their problem is what in fact keeps them engaged and when the time comes that you do recommend a program, they will be more apt to survey what you have to offer.

By integrating all three of those types of messages, you are establishing a formula for success in whatever niche you have built your business around.

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