First Social Media Training Workshop Program by Red Chair Group in Europe

Social Media ROI by Olivier Blanchard

The second edition of the Social Media Day in Belgium will take place in Antwerp on June 30, 2011. Olivier Blanchard, author of the book ‘Social Media ROI’ and marketing expert with several years of experience in social media in large companies will deliver a full training programme.

There are no theories on the menu but rather tangible and concrete courses that will provide you with ALL the information you need regarding the professional use of social media, independent of the size and activities of your organization.

More information on the complete program and subscription modalities can be found here.

The Social Media Day Antwerp is at the same time the first venue where Olivier Blanchard will deliver a Red Chair Group training program. In the US, these trainings usually last one or two days and are destined to senior managers and people who deal with social media and/or clients.

The whole training (followed by a great networking party) is kept affordable thanks to the much appreciated cooperation of agencies The Reference, LBi and Bubka, the Karel de Grote University and Selligent, the international supplier of marketing automation solutions.

The Social Media Day Antwerp social media workshops

For the Social Media Day Antwerp, Olivier prepared an adapted program that will put your company on the right track in one afternoon only. Moreover, one hour of Q&A is foreseen where you can ask any questions you might have on the subject.

The Social Media Day training starts at 1 PM and ends at 6 PM. If you wish, you can attend the unique networking party afterwards, with an open bar until 11 PM and a big party until 1 AM the following morning.

The different ticket formulas, the program and the list of participants can be found at this link where you can also reserve your spot.

The following subjects are covered:

Social Media Strategy & Integration: Executive briefing

The role of social media in the company from the CEO or senior management point of view. Themes being covered are change management, introducing social media programs and the operational structure of a full-fledged social media program.

Social Media’s role in the new marketing mix: Amplifying reach, stickiness, and market

How can different marketing functions (including advertising, market research, customer management, digital marketing and PR) use social media channels, tools and mechanisms in order to improve their results?

Social Media & Brand Management, digital reputation management & real time crisis management.

The new paradigms of 24/7/365 brand management and digital reputation management in a world of bloggers, social network users and interactive consumers. The session starts with ways to build and manage your brand online and ends with digital crisis management and the protection of your brand.

Social Media ROI: Business measurement, not just media measurement.

How can you define financial objectives and measure the success of your social media activity? Learn how to work with the F.R.Y. (Frequency, Reach and Yield) framework and discover the methods for measuring the ROI, supported with some practical examples.

Open forum: Q&A, case studies, discussions, interactive session.

During this one hour Q&A session, every participant has the opportunity to ask precise questions on subjects his or her organization struggles with. Those who wish to submit questions beforehand can do this via the event’s website or via email. Olivier Blanchard will also be present after the training session at the (optional) evening party with open bar, together with diverse experts and your colleagues, so you can combine business with pleasure.

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About the Social Media Day Antwerp

Social Media cannot be kept out of the news. Also in corporate life a lot of attention is being paid to it. Unfortunately there is an oversupply of opinions on the use of social media for company goals. Social media can yet improve several company functions, from product development over service delivery and reputation up to sales. It only needs to be done in a professional and calculated way!

The Social Media Day in Antwerp is dedicated to these themes and will be followed by an (optional) international networking party. The Social Media Day is organized for the second year in a row by conversionation, who also organized the Fusion Marketing Experience event. They work together with the Red Chair Group for the content part of the training.

The whole event is kept affordable thanks to the much appreciated cooperation of agencies The Reference, LBi and Bubka, the Karel de Grote University and Selligent, the international supplier of marketing automation solutions.

Contact

Reservations can be made via the secured Eventbrite platform via this link.

For all questions, please send an email to Rien van den Bosch via rien@communicreation.be