Author Page for Jim Ducharme
Jim Ducharme spent 15 years as a broadcaster before taking a different direction by studying computer programming and leaping from the analog to digital world. He spent years in the technical support field which included a stint in Silicon Valley in the midst of the dot com bubble. Through those years he’s been heavily involved in online community building and management. Jim was the inaugural editor for PC World Canada where he helped build one of Canada’s first major online tech brands. Jim also edited www.TheeMailGuide.com and was instrumental in building that brand via social media. You can follow Jim on Twitter here. With his considerable experience in both traditional and new media, Jim has great perspective to offer.
EMAIL: What’s in a Name?
What’s in a name? I’ve broken down the word “email” as an acronym to hopefully provide a little inspiration. I chose the words below to highlight what I think are some important components of a good email marketing strategy. Now, you might have gone with different words for some or all of the letters and [...]
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SWYN: Why People Do and Don’t Share Email Marketing Content on Social Networks
I recently came across Contactlab’s European E-mail Marketing Consumer Report 2010 and found some very interesting statistics for European email users. It’s a large report at 40 some pages, but a few questions about sharing newsletter content via social networks caught my eye and I wanted to briefly touch on that subject here. When asked [...]
View PostQR Codes: When, Where, Why & How
Last week I posted an introduction to QR codes inspired by a whitepaper from GetResponse. Today, I thought we might consider the when, where, why and how of applying QR codes. A camera equipped smartphone which has the right reading software installed can scan these codes in an instant and then do such [...]
iMoms & Mobile Email Marketing
I have a confession to make. Since my days as the editor of PC World Canada I have adored iMoms. Perhaps it’s the Alan Alda coming out in me, but I just love the way the web and social media are empowering women and especially mothers. I’m generalizing, but women do seem to understand networking [...]
QR Codes: Quite Righteous
QR code is short for Quick Response code and is basically a kind of barcode which many camera phones can read. The code was invented way back in 1994 by a subsidiary of Toyota. Denso-Wave came up with the idea to track parts in vehicle manufacturing. These codes can accommodate much higher data capacity than [...]
My Email Inbox is My Front Door
Monday it was announced that Twitter is rolling out more email notifications. Now you will get an email if someone you follow retweets or “favourites” a tweet of yours. The notifications can be turned off in your Twitter settings. Of course this just makes sense for Twitter to do. Everyone on Twitter has an email [...]
Email and an Interactive PDF
Ed note: This is a guest post from Jordie van Rijn Earlier this year, at FinovateEurope a new email marketing product was launched. Now I know most email marketeers aren’t that into finances and probably missed out on it, because the event was mainly about finance. But this launch is actually quite an exciting development, [...]
Only Influencers: Email Marketing’s Exclusive Club
I’m proud to say I’m a member of a rather exclusive online club known as “Only Influencers.” This list/site/community focuses on email marketing, but also discusses other channels such as social and further expansion is planned. Over the past year I’ve been a member, it has repeatedly provided me with great information and insight marketing [...]
Report: Email on the Move: the Future of Mobile Messaging
Smartphones are changing the way we interact with technology. The game changes dramatically for all participants when that technology travels with us where we go and does not force us to come to it. These devices are going to continue to have dramatic impact on our personal lives and how we do business and certainly [...]
Tips for Crafting Creative Subject Lines
I’m a strong believer in the power of subject lines and headlines. I probably spend way too much time on them, even if the results don’t always live up to the effort put in, I feel compelled to try (emphasis on ‘try’) to make each one perfect. Perhaps I have way too much time on [...]
5 Tips & Tactics for Email Marketing Success
Earlier in the year, Silverpop released a whitepaper titled “5 Expert Tips and Tactics for Email Marketing Success in 2011.” Certainly email is evolving and I’m pleased to see that this whitepaper mentions the importance of the multi-channel marketing today. Let’s take a look at the five tips offered in the whitepaper: 1 [...]
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