Author Page for Jim Ducharme
Jim Ducharme spent 15 years as a broadcaster before taking a different direction by studying computer programming and leaping from the analog to digital world. He spent years in the technical support field which included a stint in Silicon Valley in the midst of the dot com bubble. Through those years he’s been heavily involved in online community building and management. Jim was the inaugural editor for PC World Canada where he helped build one of Canada’s first major online tech brands. Jim also edited www.TheeMailGuide.com and was instrumental in building that brand via social media. You can follow Jim on Twitter here. With his considerable experience in both traditional and new media, Jim has great perspective to offer.
13 Reasons Why Jason Shouldn’t be in Email Marketing
It’s Friday the 13th! So, I thought we could have a little fun and share 13 reasons why Jason from the Friday the 13th movies, shouldn’t be an email marketer. Who knows, someone might even pick up some pointers from him…about email marketing that is. Just in case you don’t know who Jason [...]
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How Engaged is Your Brand?
Late last year Alterian surveyed 1,462 marketers around the world at various industry event for their eighth annual survey. The basic question was: How engaged is your brand? Respondents in this survey agreed with other surveys which found that expectations were that marketing budgets would increase in 2011. In the Alterian survey 48.53% percent of [...]
View PostEuropean Survey Shows Email & Social are Powerful Combination
According to part two of eCircle’s European Social Media and Email Marketing Study, email and social are a powerful combination for marketers. The study reinforces the message that a cross-channel marketing strategy is crucial for success. Email boasts an impressive reach with 90% of respondents in Germany, Italy, France and the Netherlands subscribed to newsletters. [...]
Upwardly Mobile Markets Make Smartphones the Smart Play
In Europe and North America we’ve become very comfortable with the PC desktop model of internet connectivity. We have a PC or laptop at home and/or office and may see the smartphone as more phone than portable computer. However, that isn’t necessarily the norm in the rest of the world. For example, you may be [...]
Marketers Must Multi-channel Multitask
Online marketing is not about one channel or even one platform. The web has and will continue to fundamentally alter what marketing and customer service means both to advertisers and consumers. To both parties, the web offers more freedom, creativity and accessibility. On the marketer’s side, the reality of a multi-channel world requires a lot [...]
The Wedding of the Century: Email Marketing & Social Marketing
Everyone is talking about this week’s big royal wedding, but the hottest romance for marketers is social and email marketing. Well, to be honest, these are just two of the channels marketers should be romancing with a multi-channel approach. According to eCricle’s European Social Media and Email Marketing Study: 95% of the people with [...]
Email Marketing: Conversion or Conversation?
Some will say that the whole idea of a conversation just muddies the waters of marketing and we should be focused on the conversion. Certainly, if marketing doesn’t result in conversions than what are we being paid for? However, as any top salesperson will tell you, a good conversation is often the first step to [...]
Email Marketing and Social: review of Alterian’s “Extending Email to Social Networks”
Email and social marketing are not competing channels. They are simply two of the many channels which consumers now travel in. They share a fundamental power to bring people together in communities and nurture and grow those communities via quick and easy communication. The sooner you shake off the fear that one might replace the [...]
Email versus Social Research: a Useless Debate
Over the past year proponents of email marketing have been on the defensive a great deal. Challenges from both social media advocates and half-baked pundits suggesting that email is on the way out, have put a real burr under the saddle of email marketing people. I’m frankly tired of the entire discussion since I don’t [...]
How the Dog Whisperer Tamed his Email List
An email list which has not been built using best practices or has not been maintained well can quickly put even someone such as Cesar Millan in the doghouse. As the “Dog Whisperer”, Millan has built an empire via his extremely successful National Geographic cable show. There seems to be no bad dog he can’t turn good, but it appears his email marketing list was chewing a lot of shoes. So, his company, CMI, turned to mobileStorm for help. An email marketing case study.
Using Interactive Media in Email Marketing
Just in case you haven’t heard, there’s a lot you can do with “web 2.0” in your email marketing. It’s not just about text, photos/graphics and links. Today you have a range of possibilities where interactive and multimedia is concerned. Video If you’ve got good, relevant and engaging video content (for example product demos) then [...]
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