Author Page for Karen Talavera
After twenty years in traditional and online marketing, Karen Talavera is a seasoned digital marketing expert with over a decade of specialization in email marketing and online conversation channels.With a background rich in traditional direct response marketing, her career spans Director and VP leadership roles at major marketing services providers such as Experian, YesMail, and Acxiom leading up to the founding of Synchronicity Marketing in 2003.
Karen is a recognized email marketing expert and professional educator. In 2000 she launched and continues to teach the two-day Email Marketing Certification seminar for the Direct Marketing Association (DMA). She is also an instructor for the Association of National Advertisers, the Online Marketing Institute, and MarketingProfs. Throughout her tenure teaching for these and other groups Karen has increased the marketing knowledge of thousands of marketers from across all major industries.
Karen is also the co-founder (with Mande White) of High Altitude Marketing Academy, their joint venture which provides training and coaching specifically designed for small businesses, solo-preneurs, practice professionals, and independent experts often overwhelmed and underinformed about online marketing.
3 Essential Email Marketing Message Types
It’s easy to bore your customers to death with email: just send them the same type of message repeatedly and you’ll succeed. We’re often guilty of this when we send our e-newsletter and little (or nothing) else. And while a newsletter absolutely has a place as a staple in your email marketing program, it should [...]
View Post
Make Your Blog & Email Marketing Work Together
Sometimes we get so caught up just keeping our email programs running that we get tunnel vision. We forget that email is an essential tool in the marketing toolbox, an ingredient in the marketing mix, and not a channel to be kept unto itself. There’s been plenty written about integrating email and social media (I [...]
View PostMind Your Marketing Manners! Say Thank You!
Marketing manners matter! Unless you were raised by wolves in the wild, at some point you’ve learned it is polite to say “Thank You”. Not only is it proper etiquette, it’s just downright considerate and gracious. Yet for marketers, saying thank you is about much more than just being polite. If you’re in the business [...]
Recent comments