Author Page for Rien van den Bosch
First Social Media Training Workshop Program by Red Chair Group in Europe
The second edition of the Social Media Day in Belgium will take place in Antwerp on June 30, 2011. Olivier Blanchard, author of the book ‘Social Media ROI’ and marketing expert with several years of experience in social media in large companies will deliver a full training programme. There are no theories on the menu [...]
View PostIs Email Marketing a Conversionation?
An ongoing discussion in the industry regards whether or not email marketing can be a conversation. The notion that it should be a conversation has quickly evolved into what almost amounts to a philosophy for some. You will hear some very smart people evangelize this way of doing things. I suspect this view developed from [...]
View PostStrongMail: Daily Deal Sites Cause Growth of Email Delivery Server Customers
StrongMail yesterday issued a press release, announcing “a significant increase in customers for its burst email delivery technology” (Email Delivery Server). This patented technology is not new but with capacity to “assemble and deliver millions of personalized messages in less than 10 minutes”, according to StrongMail, one shouldn’t look too far for this increase of [...]
Identifying and Engaging Influencers Where Social Media and Email Integrate
How do you determine an influencer in the social media world? What do you do with these influencers once you have identified them? Many monitor online influencers using parameters like Klout, the number of Twitter followers, etc. But, is that relevant? Maybe the answer lies in a combination of channels and email can play an [...]
Email Vendor Features and Functions Guide: Differences Between Email Vendors Bigger Than Expected
This week the European Email Vendor Features and Functions Guide is released, the second part of the guide that offers side-by-side comparison of in total 53 ESPs worldwide. The first worldwide edition of John Caldwell’s guide In a collaboration between our friend John Caldwell‘s Red Pill Email and Social Email Marketing contributor Jordie van Rijn [...]
Digital Magazine for Content Marketing Professionals Launches in Europe
A new magazine focused on content marketing by the Content Marketing Institute is now available in Europe. Chief Content Officer is the world’s first magazine devoted to the fast-growing, evolving field of content marketing. It is written by, for, and about the most innovative, influential global content marketers. and of course marketers that embrace content [...]
Getting Started with Marketing Automation
It’s not very likely that the number of channels consumers use to gain information and interact with brands is going to reduce anytime soon. In fact, quite the opposite is likely and that means marketers must contend with and plan for a moving target. When you consider this new reality, automation and integration solutions become [...]
Using Incentives to Acquire Opt-In Email Addresses
When email marketing emerged as digital alternative for other forms of direct marketing, the emphasis with many email marketers was for a rapid growth of the lists. The use of rented lists, co-registration programs, mass campaigns and competitions to acquire as many possible subscribers, were daily practices. Even email address ‘harvesting’ programs were frequently used, [...]
The Copernican Revolution in Interactive Marketing
We hear it every day: there is a fragmentation of the media landscape going on, the consumer is using more and more channels to inform himself and he/she wants to be more in control of business interactions. Social media have only reinforced this evolution and have accelerated the necessity to put the client in the [...]
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