Author Page for J-P De Clerck
J-P De Clerck is a 360 degrees interactive marketing consultant and serial blogger, specialized in the cross-fertilization of online channels and interactions. His areas of expertise include email marketing, social media marketing, search engine marketing, content marketing, web analytics and conversion optimization. He manages several blogs and online communities regarding various interactive marketing and media topics.
You can connect with him via Twitter.
Growing your Email Subscriber List: Seven Tips (and Some Social Media)
“The money is in the list”. A saying which is often heard when it comes to email marketing. Expanding their list is an ongoing priority for email marketers. The most important element is making sure that your emails offer relevant content and treating your future subscribers as human beings. When defining an email subscription strategy, [...]
View PostSmartphone Penetration in Europe: Is Your Email Marketing Ready?
More and more it looks like the pundits are right and 2011 will indeed be the year of the smartphone. Smart marketers are taking notice and making plans to leverage one of the most powerful devices traveled by the cross-channel consumer. There’s little doubt that 2011 is a breakthrough year for smartphones and the technology [...]
View PostGrandparents and Email Marketing: a Golden Opportunity
When it comes to technology such as email, seniors are far too often overlooked because we assume they are rooted in the old ways and not technically savvy. Oh, we’ve all heard the horror stories from someone about how they get calls from parents or grandparents daily about how they’ve managed to “mess up the [...]
How Social is Your Landing Page?
Most companies still use conventional “landing pages” of one page, mostly with a form, to acquire leads. These landing pages are important. They are even a ‘must’, as is the correct technology to follow up on the ‘lead’ afterwards throughout the entire conversion process. But no matter how good your landing page and no matter [...]
Lead Scoring and Marketing Automation: the Buddha Funnel
Email marketing is increasingly becoming integrated in a cross-channel and event-driven marketing strategy. As readers of this blog will now, I’m a firm believer in customer-centric holistic marketing. OK, I know that’s a few expensive words in one sentence but that’s how I call it. When you talk about cross-channel marketing, integration and email you’re [...]
“Hardly anyone knew who Epsilon was”: Mentioning Competitors in Blogs
I know a lot of people in the email marketing industry and at Email Service Providers. After this post I will probably have a few less friends but I guess I wasn’t born to be popular. Just like many of you, I have registered for several newsletters from MediaPost Publications. Every now and then I [...]
Good Deal of Positive News for Daily Deal Email Programs
Daily deal websites and email campaigns have certainly gotten a lot of attention this past year. With Groupon leading the charge, now other big players such as Google and Facebook are drooling over getting a bite of the pie. The real question is, have consumers eaten their fill and could more chefs in this soup cause a loss of appetite?
2011’s Deliverability Nuts and Bolts
You can have the best looking and most informative email marketing newsletter on the planet, but it’s useless if it never gets to the subscriber inbox. Deliverability is one of those aspects of email marketing which everyone should be thinking about and yet too few do. 2011’s Deliverability Nuts and Bolt’s is a new whitepaper [...]
Dela Quist on Email Frequency: Send More Email
This post tackles Dela Quist’s views on email frequency. Seemingly a rather innocent topic but if you advice marketers to send more email in a world with an increasing volume of marketing channels and messages, like Dela does, you get attention. Before scratching your head, read Dela’s arguments and then make up your mind! JP: [...]
Give Your Email Subscribers A Big Hug When They Visit Your Home
When someone visits your home do you wait till their leaving to welcome them? Of course not! However, it does seem that some email marketers are dropping the ball when it comes to welcome emails. A hearty welcome is something we all appreciate. We especially enjoy a welcome which conveys to us that our presence [...]
Relevancy In Email Marketing: Some Recent Data
Content may be king, but only if it rules with relevancy. Time has got to be one thing we all value above most other things and woe to those marketers who waste it with irrelevant email marketing campaigns. Research from email service provider (ESP) ExactTarget and social media monitoring company, CoTweet, indicates nine in ten [...]
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