Author Page for J-P De Clerck
J-P De Clerck is a 360 degrees interactive marketing consultant and serial blogger, specialized in the cross-fertilization of online channels and interactions. His areas of expertise include email marketing, social media marketing, search engine marketing, content marketing, web analytics and conversion optimization. He manages several blogs and online communities regarding various interactive marketing and media topics.
You can connect with him via Twitter.
Dela Quist: “Without Email, Facebook Wouldn’t Exist”
Dela Quist is founder and CEO of Alchemy Worx, the largest UK agency with a 100% focus on email, he is a thought leader and one of the UK’s leading email marketing practitioners. He has pioneered research into the “Nudge Effect” of unopened email, and the surprising effectiveness of longer subject lines. His clients include [...]
View PostTowards An Integrated Analytics Approach In Email Marketing
In the early days of the Internet, measuring the impact of your online activities was very simple. Those who owned a website were already satisfied if they could monitor how much traffic was being generated, how many pages visitors viewed, and which ones. Back then, email marketers monitored how much emails were being sent and [...]
View PostBtoB Magazine: Email, Content and Social Key Priorities for B2B Marketers
According to a survey by BtoB Magazine, stead on is the way to go when considering online business-to-business marketing tactics.78.5% of the respondents expect their online budgets to go up this year. Let’s take a look at where they expect the money to be going. 70% of respondents will spend more on their website marketing, followed [...]
MarketingSherpa Email Marketing Summit Day 2: Lessons From David Meerman Scott
The morning of the second conference day at MarketingSherpa’s Email Marketing Summit started with a presentation of Microsoft/Bing email marketing. Yet another good example that highly personalized email marketing can be very effective. All Bing emails are personalized on the fly adding a large variety of messages in the email based on previous implicit and [...]
ExactTarget Launches Real-Time A/B Testing at MarketingSherpa’s Email Summit 2011
ExactTarget has launched a feature it’s calling “Real-Time A/B Testing”. The solution is described as something which will improve email marketing performance in real time based on customer reactions. The company took the wraps off the new service at MarketingSherpa’s Email Summit 2011 in Las Vegas.
Day One Of MarketingSherpa’s Email Marketing Summit: What Has Changed?
As usual the first day of MarketingSherpa’s Email Marketing Summit (as you know this time in Vegas) yesterday began with an overall view of the next challenges email marketers will be facing for 2011. This is the top 5: Relevancy, List growth, RIO monitoring, Deliverability and Social media integration.
Social Email: Emailvision Acquires ObjectiveMarketer
Emailvision seems to not be lacking for vision when it comes to social media marketing. The Email Service Provider announced last week it has acquired social media marketing operation ObjectiveMarketer.
Word-of-mouth marketing: how it’s connected with social media
Earlier this week I posted a brief on Focus.com, titled “Word-of-Mouth Marketing in the Social Media Age”. It’s basically a relatively long look at the phenomenon of word-of-mouth, what it is, why people engage in it, when it becomes marketing and how it can benefit your business. The brief is supposed to become a relatively [...]
Whitelisting versus reputation management in email marketing: tips to get started
In the battle against spam, ISP’s came up with strong spamfilters. Due to this spam filtering process some legitimate emails were also blocked, known as false positives. To avoid this kind of email deliverability problems, a process of whitelisting was implemented, certainly not the easiest method. Why would an ISP whitelist a sender if it [...]
The integration of social media, email marketing and content
Earlier this month I read an interesting post by Karen Talavera on The eMail Guide blog, a great resource for those who want to be kept well informed of every new development in the email marketing world. It made me think more than I already do about the role of content, e-mail marketing and social [...]
The strength of social media marketing: integration in function of people
People use social media. Companies as well. Increasingly. Those are facts. Despite discussions concerning the ROI of social media marketing and many questions regarding the how, what and when, it remains a fact that social media marketing exists and work, whether we debate it or not. However, social media marketing is an extremely broad concept. [...]
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