My Email Inbox is My Front Door
Monday it was announced that Twitter is rolling out more email notifications. Now you will get an email if someone you follow retweets or “favourites” a tweet of yours. The notifications can be turned off in your Twitter settings. Of course this just makes sense for Twitter to do. Everyone on Twitter has an email [...]
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Your Email Marketing List: Consider the Source
If you listen to the email marketing industry, you’ll hear the constant refrain about how important it is to segment your list and target your content to keep your subscribers happy. It’s solid advice, no doubt about it. But oftentimes, the focus of the segmentation argument centers on the typical demographic, psychographic, geographic and engagement [...]
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Email and an Interactive PDF
Ed note: This is a guest post from Jordie van Rijn Earlier this year, at FinovateEurope a new email marketing product was launched. Now I know most email marketeers aren’t that into finances and probably missed out on it, because the event was mainly about finance. But this launch is actually quite an exciting development, [...]
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Question: Why Do My Clients Unsubscribe from My Email Marketing?
Answer: They just want out of a bad relationship. That may sound a bit strange at first, but it could be the reason. You see the most important part of email marketing isn’t delivery rates or open rates or even clicks… it’s your relationship with your client. Do they value your business relationship? Do you? [...]
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Only Influencers: Email Marketing’s Exclusive Club
I’m proud to say I’m a member of a rather exclusive online club known as “Only Influencers.” This list/site/community focuses on email marketing, but also discusses other channels such as social and further expansion is planned. Over the past year I’ve been a member, it has repeatedly provided me with great information and insight marketing [...]
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Report: Email on the Move: the Future of Mobile Messaging
Smartphones are changing the way we interact with technology. The game changes dramatically for all participants when that technology travels with us where we go and does not force us to come to it. These devices are going to continue to have dramatic impact on our personal lives and how we do business and certainly [...]
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Tips for Crafting Creative Subject Lines
I’m a strong believer in the power of subject lines and headlines. I probably spend way too much time on them, even if the results don’t always live up to the effort put in, I feel compelled to try (emphasis on ‘try’) to make each one perfect. Perhaps I have way too much time on [...]
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5 Tips & Tactics for Email Marketing Success
Earlier in the year, Silverpop released a whitepaper titled “5 Expert Tips and Tactics for Email Marketing Success in 2011.” Certainly email is evolving and I’m pleased to see that this whitepaper mentions the importance of the multi-channel marketing today. Let’s take a look at the five tips offered in the whitepaper: 1 [...]
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How Social is Your Landing Page?
Most companies still use conventional “landing pages” of one page, mostly with a form, to acquire leads. These landing pages are important. They are even a ‘must’, as is the correct technology to follow up on the ‘lead’ afterwards throughout the entire conversion process. But no matter how good your landing page and no matter [...]
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13 Reasons Why Jason Shouldn’t be in Email Marketing
It’s Friday the 13th! So, I thought we could have a little fun and share 13 reasons why Jason from the Friday the 13th movies, shouldn’t be an email marketer. Who knows, someone might even pick up some pointers from him…about email marketing that is. Just in case you don’t know who Jason [...]
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Make Your Blog & Email Marketing Work Together
Sometimes we get so caught up just keeping our email programs running that we get tunnel vision. We forget that email is an essential tool in the marketing toolbox, an ingredient in the marketing mix, and not a channel to be kept unto itself. There’s been plenty written about integrating email and social media (I [...]
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