How Engaged is Your Brand?
Late last year Alterian surveyed 1,462 marketers around the world at various industry event for their eighth annual survey. The basic question was: How engaged is your brand? Respondents in this survey agreed with other surveys which found that expectations were that marketing budgets would increase in 2011. In the Alterian survey 48.53% percent of [...]
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Email Marketing: Where the sidewalk ends the relationship begins
What do the book “Where the sidewalk ends” and the songs; A Boy Named Sue, and The Cover of the Rolling Stone have in common? They were all written by Shel Silverstein. In the mid-90s while living in Key West I had the good fortune of meeting Shel through a good friend and got to [...]
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European Survey Shows Email & Social are Powerful Combination
According to part two of eCircle’s European Social Media and Email Marketing Study, email and social are a powerful combination for marketers. The study reinforces the message that a cross-channel marketing strategy is crucial for success. Email boasts an impressive reach with 90% of respondents in Germany, Italy, France and the Netherlands subscribed to newsletters. [...]
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Upwardly Mobile Markets Make Smartphones the Smart Play
In Europe and North America we’ve become very comfortable with the PC desktop model of internet connectivity. We have a PC or laptop at home and/or office and may see the smartphone as more phone than portable computer. However, that isn’t necessarily the norm in the rest of the world. For example, you may be [...]
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Mind Your Marketing Manners! Say Thank You!
Marketing manners matter! Unless you were raised by wolves in the wild, at some point you’ve learned it is polite to say “Thank You”. Not only is it proper etiquette, it’s just downright considerate and gracious. Yet for marketers, saying thank you is about much more than just being polite. If you’re in the business [...]
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Email Marketing Segmentation: Mr. Retailer – We Don’t Like Schweddy Balls
This post was inspired by a Saturday Night Live skit. If you’re easily offended by sexual innuendo and double entendre you may want to skip the watching the video. Last year while looking for a gift for a friend, my wife and I settled on a box of gourmet “Schweddy Balls” from the Schweddy Confectioners, [...]
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Lead Scoring and Marketing Automation: the Buddha Funnel
Email marketing is increasingly becoming integrated in a cross-channel and event-driven marketing strategy. As readers of this blog will now, I’m a firm believer in customer-centric holistic marketing. OK, I know that’s a few expensive words in one sentence but that’s how I call it. When you talk about cross-channel marketing, integration and email you’re [...]
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Marketers Must Multi-channel Multitask
Online marketing is not about one channel or even one platform. The web has and will continue to fundamentally alter what marketing and customer service means both to advertisers and consumers. To both parties, the web offers more freedom, creativity and accessibility. On the marketer’s side, the reality of a multi-channel world requires a lot [...]
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4 Smart Tips for an Effective Email Drip Campaign
Drip email campaigns are by no means a new marketing strategy, but they are still one of the most popular tactics when it comes to nurturing leads. Not quite sure what it is? A drip campaign involves sending or ‘dripping’ a series of regular promotional pieces over a period of time. Although each individual email [...]
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The Wedding of the Century: Email Marketing & Social Marketing
Everyone is talking about this week’s big royal wedding, but the hottest romance for marketers is social and email marketing. Well, to be honest, these are just two of the channels marketers should be romancing with a multi-channel approach. According to eCricle’s European Social Media and Email Marketing Study: 95% of the people with [...]
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Email Marketing: Conversion or Conversation?
Some will say that the whole idea of a conversation just muddies the waters of marketing and we should be focused on the conversion. Certainly, if marketing doesn’t result in conversions than what are we being paid for? However, as any top salesperson will tell you, a good conversation is often the first step to [...]
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