Tag: "Ambal Balakrishnan"
Corporate social media: think outside your own discipline and integrate your tactics
Ambal Balakrishnan from ClickDocuments looks with Dave Fleet of Thornley Fallis Communications, at the fact that social media goes corporate and asked Dave to share some thoughts and tips. Businesses have started integrating social media into their marketing efforts. However do not just social media for the sake of doing social media. Dave Fleet, Account [...]
View PostGalen De Young : “the smartest B2B marketers will master how to leverage and optimize content across search, email, and social”
Contributor Ambal Balakrishnan from Click Documents, recently interviewed Galen De Young, managing director of Proteus B2B and Proteus SEO. Ambal asked Galen’s view on the role and rise of content in B2B marketing. According to De Young, content marketing will become the first priority of top B2B marketers because of its powerful role in positioning, [...]
View PostParker Trewin (Genius.com) on social media marketing in B2B: “social is here to stay”
Although we often “talk” about social media marketing in business-to-business (B2B) here, there are clearly differences regarding the adoption and use of social media in B2B marketing environments, as we recently concluded from a Silverpop poll. Contributor Ambal Balakrishnan from Click Documents interviewed Parker Trewin about social media in B2B. Parker works at Genius.com, one [...]
Michael Stelzner: social media strategies will be as commonplace as using a fax machine
Earlier this year, Ambal Balakrishnan from Click Documents interviewed Michael A. Stelzner, among many things the author of “Writing White Papers: How to Capture Readers and Keep Them Engaged” and the founder of SocialMediaExaminer.com, one of the first social media marketing blogs that last week published a report, based on a survey among its readers. [...]
Content repurposing: how to give new life to existing content
Ambal Balakrishnan from Click Documents last week invited Beth Hrusch to discuss about Repurposing Content. Beth is Senior Editor at Interact Media, a content marketing software company. Did you know that you are creating content for your business on a daily basis? Every time you write a memo, post a blog, record a workshop, or [...]
Introducing a new contributor with an interview: Michele Linn
I’m pleased to introduce you to a new contributor to this blog. Her name is Michele Linn and we got to know each other when I posted an interview with Michele, by another contributor, Ambal Balakrishnan. Michele is a B2B content marketing strategist with a passion for helping companies use content to connect with their ideal [...]
Ask a question to Seth Godin
A while ago I wrote a post about Seth Godin coming to mainland Europe. Well, it was more a post to Seth Godin (can you use a blog as a messaging system?). So, in case you don’t know, Seth is talking a bit everywhere in Europe these days, and if I’m right, he will be [...]
Craig Rosenberg (Funnelholic) on viral B2B marketing campaigns
Contributor Ambal Balakrishnan from ClickDocuments recently asked Craig Rosenberg, Vice President, Products and Services at lead generation company Tippit (now Focus), and two other B2B marketers what are the components of a “good” viral B2B Marketing Campaign. Craig also runs the very well-known and excellent Funnelholic blog. First what is B2B viral marketing? Craig grabbed [...]
How to measure your social media marketing efforts
We have been posting a lot about the measurement and ROI of social media marketing lately. Here is a post by contributor Ambal Balakrishnan’s ClickDocuments blog that looks at the topic from a practical perspective. Is your time spent on social media networks worth your investment? When using social tools for marketing purposes, you need [...]
Tom Pick on social media ROI and web analytics
Recently, contributor Ambal Balakrishnan from Click Documents, interviewed Tom Pick, an online marketing executive with Minneapolis-based B2B marketing and PR agency KC Associates. He shared his thoughts on this year’s marketing evolutions and on social media ROI. Tom, who blogs about B2B marketing on Webbiquity, believes that with increased time spent on social media marketing, [...]
Ardath Albee: go where your best prospects spend their time
Ambal Balakrishnan from ClickDocuments recently asked some B2B marketers what “Being Findable” means in today’s digital age? Does this mean cross-media, low-volume campaign all year long? Should marketers spread budget across time period and channels or one or two big programs? The first interviewee is Ardath Albee, a B2B Marketing Strategist, who runs her own [...]
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