Ambal Balakrishnan - Social Email Marketing

Corporate social media: think outside your own discipline and integrate your tactics

Ambal Balakrishnan from ClickDocuments looks with Dave Fleet of Thornley Fallis Communications, at the fact that social media goes corporate and asked Dave to share some thoughts and tips.

Businesses have started integrating social media into their marketing efforts. However do not just social media for the sake of doing social media.

Dave Fleet, Account Director at full-service Canadian communications agency Thornley Fallis Communications, urges companies to communicate across multiple media, over a sustained period of time, in order to succeed.

Here are some of Dave’s tips, predictions and marketing actions for the usage of social media in businesses. We start with some predictions.

Galen De Young : “the smartest B2B marketers will master how to leverage and optimize content across search, email, and social”

Contributor Ambal Balakrishnan from Click Documents, recently interviewed Galen De Young, managing director of Proteus B2B and Proteus SEO. Ambal asked Galen’s view on the role and rise of content in B2B marketing.

According to De Young, content marketing will become the first priority of top B2B marketers because of its powerful role in positioning, lead generation & nurturing, social media, and organic search.

The focus and investment on SEO will increase sharply as B2B marketers seek to leverage content marketing across multiple search channels, he says.

However, according to De Young, B2B marketers will struggle to source people who can write well and effectively package content marketing.

Michael Stelzner: social media strategies will be as commonplace as using a fax machine

Earlier this year, Ambal Balakrishnan from Click Documents interviewed Michael A. Stelzner, among many things the author of “Writing White Papers: How to Capture Readers and Keep Them Engaged” and the founder of SocialMediaExaminer.com, one of the first social media marketing blogs that last week published a report, based on a survey among its readers.

Ambal asked Michael (a.k.a. Mike) to share his marketing predictions for this year.

According to Mike, social media marketing will become a mainstream method for businesses to connect directly with customers and prospects.

Content repurposing: how to give new life to existing content

Ambal Balakrishnan from Click Documents last week invited Beth Hrusch to discuss about Repurposing Content. Beth is Senior Editor at Interact Media, a content marketing software company.

Did you know that you are creating content for your business on a daily basis? Every time you write a memo, post a blog, record a workshop, or put together a PowerPoint presentation, you’re creating useful content.

Did you ever wonder what else you could do with it all?

Introducing a new contributor with an interview: Michele Linn

I’m pleased to introduce you to a new contributor to this blog.

Her name is Michele Linn and we got to know each other when I posted an interview with Michele, by another contributor, Ambal Balakrishnan.

Michele is a B2B content marketing strategist with a passion for helping companies use content to connect with their ideal buyers.

In addition to creating reader-focused content such as eBooks, websites, and white papers, she also helps her clients think through strategies on how to design and promote content to engage with their audience.

Ask a question to Seth Godin

A while ago I wrote a post about Seth Godin coming to mainland Europe. Well, it was more a post to Seth Godin (can you use a blog as a messaging system?).

So, in case you don’t know, Seth is talking a bit everywhere in Europe these days, and if I’m right, he will be talking in Antwerp today or tomorrow or was it yesterday, don’t know really (BTW, Antwerp is in Belgium in case you don’t know).

I just got a DM from a Belgian friend who says that the people of WDM Central (who seem to love data if you check out their site, “Data is the new oil”) will be organizing a live chat with Seth tomorrow.

[Read more...]

Filed Under: Interviews Tagged With: Ambal Balakrishnan, Linchpin, live chat, Seth Godin, WDMCentral

Craig Rosenberg (Funnelholic) on viral B2B marketing campaigns

Contributor Ambal Balakrishnan from ClickDocuments recently asked Craig Rosenberg, Vice President, Products and Services at lead generation company Tippit (now Focus), and two other B2B marketers what are the components of a “good” viral B2B Marketing Campaign.

Craig also runs the very well-known and excellent Funnelholic blog.

First what is B2B viral marketing? Craig grabbed this off Wikipedia and found it quite good:

How to measure your social media marketing efforts

We have been posting a lot about the measurement and ROI of social media marketing lately.

Here is a post by contributor Ambal Balakrishnan’s ClickDocuments blog that looks at the topic from a practical perspective.

Is your time spent on social media networks worth your investment? When using social tools for marketing purposes, you need to provide metrics that will justify your efforts. But how can you measure discussions, tweets, engagement and relationships?

Tom Pick on social media ROI and web analytics

Recently, contributor Ambal Balakrishnan from Click Documents, interviewed Tom Pick, an online marketing executive with Minneapolis-based B2B marketing and PR agency KC Associates. He shared his thoughts on this year’s marketing evolutions and on social media ROI.

Tom, who blogs about B2B marketing on Webbiquity, believes that with increased time spent on social media marketing, C-level executives will pressure their teams to demonstrate measurable ROI from these programs.

Ardath Albee: go where your best prospects spend their time

Ambal Balakrishnan from ClickDocuments recently asked some B2B marketers what “Being Findable” means in today’s digital age?

Does this mean cross-media, low-volume campaign all year long? Should marketers spread budget across time period and channels or one or two big programs? The first interviewee is Ardath Albee, a B2B Marketing Strategist, who runs her own company Marketing Interactions.

Ardath just published a book, called “eMarketing Strategies for the Complex Sale” and you can read her blog posts here. Read what Ardath answered to Ambal’s question about “being findable”.

B2B marketing consultant Michele Linn: only reader-focused content stands out

What is good content and what is successful content marketing? It certainly isn’t about quantity.

That’s what B2B marketing consultant and writer Michele Linn says in an interview with contributor Ambal Balakrishnan from Click Documents.

While many companies may be focusing on quantity, the ones that will succeed will be those who focus on quality, Michele says.

She predicts that content will continue to be a driving force in B2B marketing in 2010, especially as companies try to take advantage of social media.

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Content repurposing: how to give new life to existing content

Introducing a new contributor with an interview: Michele Linn

Ask a question to Seth Godin

Ardath Albee: go where your best prospects spend their time

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