Tag: "blog"
Make Your Blog & Email Marketing Work Together
Sometimes we get so caught up just keeping our email programs running that we get tunnel vision. We forget that email is an essential tool in the marketing toolbox, an ingredient in the marketing mix, and not a channel to be kept unto itself. There’s been plenty written about integrating email and social media (I [...]
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Social media marketing metrics: more ways to measure social media ROI and conversion
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View PostContent, search engine marketing, social media and conversion
Marketers need to have teasing and effective content on their web sites and blogs to attract visitors and customers. After all, that’s what SEM is about as well: getting visitors to your website or to a specific landing page. Blog marketing, social media marketing, content marketing, SEO, they all have one thing in common: they [...]
Social email marketing on LinkedIn: advice on the integration of social and email
Blogging is great. Not only from a business and inbound marketing perspective but also from a personal perspective. It allows you to share insights and content with everyone that has an Internet connection, finds and appreciates your blog. Although blogs are social media hubs, they still miss an ingredient: “real connections”. It is a known [...]
HubSpot: the optimal number of blog posts for generating more leads
Have you ever thought about the relationship between the number of blog posts and the leads generated? I haven’t but then again, I don’t generate leads. Anyway, other people have been thinking about it. According to a (more or less) recent study and statistical analysis conducted by HubSpot, as the number of articles on a [...]
What do you do when a company asks you to set up a blog, Facebook page or Twitter account?
Recently, a friend called me. He is a social media and content marketing consultant. He told me he had to make an offer for a company that wanted to have a blog and be on Twitter and on Facebook. Not that the firm really believes in social media. They just thought, with all the social [...]
Help, my blog doesn’t get comments
Of course my blog gets comments. And it also gets comment spam. Why the title of this post then? Because it’s a post about what is known as “online participation inequality” (think Jakob Nielsen) and written by our contributors from Click Documents, based upon a Harvard Business Publishing article. Now, it dates back from December, [...]
Why you should hire people who blog
My friend Jonas from Mindjumpers just got inspired again! He stumbled upon what he calls “a great (but old) blog post written by Neil Perkin, the founder of Only Dead Fish, a UK consultancy specializing in digital content and social technologies”. Jonas quotes: “Times are tough. The recruitment market is tough. But here are some reasons why [...]
How European businesses are trying out Twitter
Earlier this week, the Wall Street Journal, posted an interesting article about the ways businesses are trying out Twitter. Readers from the US might think “so what” since, as is often the case in new interactive marketing areas, the US has a leading position when it comes down to the corporate use of social media [...]
Email marketing: love is in the air (and soon in the inbox)
Marketers have always embraced special events (should I mention the Superbowl, the Olympic Games and Christmas?) to reach out to their (potential) customers. One of the events that’s approaching fast is Valentine’s day. As Valentine’s Day comes closer some companies start sending promotional emails on great gifts. They all try to influence the reader with [...]
Twitter: the number of tweets grows (but does anyone care?)
I guess that by now everybody has read Twitter’s blog post and other sources saying that the number of tweets is growing, some of them shouting out how much people tweet these days. Tweets, those timely bits of information, have found a special place in today’s global network of people. It is simple to use [...]