Tag: "blogging"
Tips for remaining professional with social media
At some point, I believe we will all be expected to be fluent in social media. From my perspective, this means that we will basically be unable to stay truly connected without it. This naturally leads one to question—if social media is beneficial to those involved with it, or if it will create more of [...]
View PostSocial email marketing on LinkedIn: advice on the integration of social and email
Blogging is great. Not only from a business and inbound marketing perspective but also from a personal perspective. It allows you to share insights and content with everyone that has an Internet connection, finds and appreciates your blog. Although blogs are social media hubs, they still miss an ingredient: “real connections”. It is a known [...]
View PostSimplify and focus: key questions for B2B content marketing
Simplify and focus. That’s been my mantra lately. When I joined Twitter and started blogging early last year, I felt like a sponge, wanting to consume as much as I could. While I still love to learn and I read as much as I can, I also find myself really focusing on certain things while [...]
The role of Twitter and blogs in lead generation for small and medium businesses
A recent report from HubSpot claims that inbound online marketing attracts more and cheaper leads small and medium businesses. HubSpot, as you probably know, but for the record, an inbound online marketing platform and company, says that, well, what it does has the potential to double the average monthly leads for smaller and medium level [...]
HubSpot: the optimal number of blog posts for generating more leads
Have you ever thought about the relationship between the number of blog posts and the leads generated? I haven’t but then again, I don’t generate leads. Anyway, other people have been thinking about it. According to a (more or less) recent study and statistical analysis conducted by HubSpot, as the number of articles on a [...]
All about social media and emerging marketing technologies for marketers
In this digital and social media era, marketers are increasingly embracing digital technologies and try to stay up-to-date with emerging trends. This is a difficult exercise because as a marketer you tend to lose yourself in technologies, media and channels and tend to forget the bigger picture. The real exercise is not to fully understand [...]
A multi-channel approach to email marketing
When we talk about communication or marketing channels, we’re really talking about all of the different avenues available to reach the target audience(s). A list of possible channels might include email marketing, direct mail, social networking (MySpace, Facebook, LinkedIn, Twitter), blogging, online search features, advertising, article/editorial placement for educational purposes (in industry trade or consumer [...]
Tamara Gielen: a new contributor with a gift
Well, of course all contributors of this blog are gifted but this one comes with a real gift. I guess I don’t have to introduce my friend and even a bit my ‘coach’ Tamara Gielen (and this lion needs a coach sometimes) to the email marketers among you. Tamara is the founder of The Email [...]
Creating social media fan pages and communities: tips to do it better
It’s one thing to have a social media profile, and another altogether to empower your business or personal branding efforts with an entirely independent social media fan page or community. From small businesses to major corporations, thousands of worldwide business presences have captured the attention of social media platforms on a user-level, but few have [...]
Why you should hire people who blog
My friend Jonas from Mindjumpers just got inspired again! He stumbled upon what he calls “a great (but old) blog post written by Neil Perkin, the founder of Only Dead Fish, a UK consultancy specializing in digital content and social technologies”. Jonas quotes: “Times are tough. The recruitment market is tough. But here are some reasons why [...]
Help, my blog doesn’t get comments
Of course my blog gets comments. And it also gets comment spam. Why the title of this post then? Because it’s a post about what is known as “online participation inequality” (think Jakob Nielsen) and written by our contributors from Click Documents, based upon a Harvard Business Publishing article. Now, it dates back from December, [...]