Tag: "blogs"
Developing a promotional strategy for B2B content: a 7-step framework
B2B marketing consultant Michele Linn recently wrote a post on Savvy B2B Marketing with an interesting framework with seven steps and questions to answer to ensure that the promotional plan for your B2B content approach covers all key elements. At Savvy B2B, we talk a lot about content creation, but content promotion is equally important. [...]
View PostB2B marketers in a changing world: automation instead of or on top of conversation?
US-based lead management specialist Genius recently published the results of a survey in a report titled ‘B2B Marketing Skills Survey’. In this report, Genius takes a look at the evolving role of the B2B marketer. It is evident that this role is evolving. It is even inevitable with the increasing focus on customer-centricity, the rise [...]
View PostThe role of display advertising in an inbound marketing world: what makes a brand?
J-P De Clerck looks at the role of display ads in the inbound marketing and social media era. Please share your thoughts. Next month, IAB Europe organizes its annual Interact Congress, this time in Barcelona. As you know, the IAB, in Europe at least, is predominantly about interactive advertising (yes, it’s in the name of [...]
Word-of-mouth in the digital age: introducing “word-of-mouth equity”
One of the “marketing techniques” that thrived in the recession year 2009, was word-of-mouth marketing. Word-of-mouth is a natural human phenomenon, word-of-mouth marketing is a set of techniques and strategies to strengthen and induce it. There is a lot of confusion about the differences between viral marketing, word-of-mouth marketing, buzz marketing, connected marketing and even [...]
Thoughts on anonymous blogging, personal branding and social media marketing noise
My little blog has a nice crew of contributors. Some contribute a lot, many do it for the fun and passion of sharing, some do it a while (I guess until their Pagerank is up or they seek incoming links somewhere else), some do it now and then and some allow me to take what [...]
Setting up a social media marketing strategy: what do you want to achieve and where do you stand today?
In a previous post about setting up a social media marketing strategy, I looked at the first step in defining it. As promised, back then, here is a first follow-up post for all of you out there trying to find some simple answers to some simple questions that unfortunately become complex in a jungle of [...]
Is social media really connecting us?
In the last five years, something truly amazing happened online: people started talking. On digital channels, that is. People have always been talking of course. Websites popped up with the sole promise of connection, bringing people together through social profiles, chat-based applications, and providing almost every users out there with a PC or mobile device, [...]
Social media marketing: retain social connections by being consistent and offering value
On social media there are quite some marketers and “entrepreneurs” that rush to provide a solution to problems that exist in the now. They sometimes end up succeeding. Earnings rush in and everything appears to be golden. Of course, there is a downside. For short-term thinkers and instant entrepreneurs, that downside is the quick fall-off [...]
Social media marketing: all you need is love (I mean voices, ears and stories)
If you don’t have the channels to allow people to connect with you, they will not communicate. If you don’t look at what people are doing online, listen to what they say, talk to them and touch them, you will not be able to read their digital footprints, smell the digital signals they send out [...]
All about social media and emerging marketing technologies for marketers
In this digital and social media era, marketers are increasingly embracing digital technologies and try to stay up-to-date with emerging trends. This is a difficult exercise because as a marketer you tend to lose yourself in technologies, media and channels and tend to forget the bigger picture. The real exercise is not to fully understand [...]
The impact of social media on market and customer research
Several years ago I talked to some consumer research companies like Synovate and GfK regarding the impact of social media on the way they conduct surveys, work with panels, etc. I’m going to post about some cases later. There are some research firms out there doing great stuff with Twitter, collaboration tools, social media, etc. [...]
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