Tag: "community"
How to completely isolate yourself from your social media community in 5 steps
When it comes to social media marketing, there are just as many ‘do nots’ as there are ‘dos’. The most effective social media marketing presences are not always those that spend the most time on their social media campaigns, but those that spend the smartest time on their marketing efforts. There are not that many [...]
View PostThe Importance of Your Business Mentality
It is important for each department in a business to understand where they stand in regards to overall business goals. Without having a clear grasp of what their objectives are accomplishing, do their missions and goals truly serve a purpose? Each department should be able to define their individual goals, which generally fall within the [...]
View PostSocial media marketing is a matter of passion: an amazing story (and a 70-year young community manager)
Regular visitors of this blog probably remember that a few weeks ago we organized a social marketing meetup. One of the people, willing to help out and introduced to me by young Thomas Van Orshaegen, was Alain Indria, owner of a “natural food” shop, Lombardia, in Antwerp that got international headlines when one day a [...]
Communication and marketing relationships: the power and danger of words and marketing speak
Using marketing terms to describe people, their needs and the way they communicate, makes us, marketers, reduce the reality of communication into a linguistical cloud that troubles our views on people and the way they connect. Marketers are not the only ones using their own dictionary to capture reality in a very specific speak, of [...]
Social media marketing: how many friends does your business have?
When I started this blog back in December, I thought no one would read it because I was not a native English speaker, and I guessed that what I have been writing about for ages in my own country wouldn’t appeal to an international “audience”. The interaction with people via this blog, the “followers” (I [...]
Email marketing: some less conventional ways to build and grow an email list
There is a common saying among email marketers: “the money is in the list.” I liked to add: the list is composed of real people, not email addresses. When it comes to building a list, most marketers think well within the box. They create websites or blogs, fill them with content, and slap an opt-in [...]
Creating social media fan pages and communities: tips to do it better
It’s one thing to have a social media profile, and another altogether to empower your business or personal branding efforts with an entirely independent social media fan page or community. From small businesses to major corporations, thousands of worldwide business presences have captured the attention of social media platforms on a user-level, but few have [...]
Being featured on TwitterCounter.com: is it worthwhile?
There aren’t many social media tools and services I haven’t tested yet. Social media listening tools, social media analytics applications, Twitter marketing tools, social bookmarking apps, you name it. I’m going to start to share my findings. What works and what doesn’t. What are the benefits and what sucks? There are plenty of free tools [...]
The role of email marketing in the social media day and age (part 1 of 2)
Email marketing is a form of marketing. Marketing is a global and holistic strategy with one final goal: generate revenues. There are many ways of achieving this goal, from direct marketing to branding. Email marketing is a part of a global marketing strategy. Social media marketing too. Customers are increasingly online. They decide when, where [...]
Why are social media marketing experts so obsessed with the letter “C”?
Social media marketing is not new. But now that the number of social media users is growing, a new generation of so-called experts is reinventing the wheel and coming up with great theories about a phenomenon that exists since many years. What was once called word of mouth is now, well, many other things. The [...]
LinkedIn Groups, Facebook Pages, spam and self-promotion
The great thing with LinkedIn Groups and Facebook Pages is that they are started by people you can connect with, and they allow exchanging ideas, asking questions and so on, especially LinkedIn Groups. I’m a member of several LinkedIn Groups and of course in many of these groups, there are people who “spam”. Let’s define [...]