Tag: "conversion"
How Social is Your Landing Page?
Most companies still use conventional “landing pages” of one page, mostly with a form, to acquire leads. These landing pages are important. They are even a ‘must’, as is the correct technology to follow up on the ‘lead’ afterwards throughout the entire conversion process. But no matter how good your landing page and no matter [...]
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Email Marketing: Conversion or Conversation?
Some will say that the whole idea of a conversation just muddies the waters of marketing and we should be focused on the conversion. Certainly, if marketing doesn’t result in conversions than what are we being paid for? However, as any top salesperson will tell you, a good conversation is often the first step to [...]
View Post7 Common Landing Page Mistakes To Avoid
‘Seven landing page bloopers’ is a report by US-based landing page specialist Ion Interactive, outlining some of the mistakes made with landing pages which can have a big impact on conversion. Hopefully this painless medicine will be taken by many out there who suffer from the malady of bad landing page design. Let’s go through [...]
Content and conversations have no value (as such)
Content has always been king in online marketing. Ask any good email marketer. These days, content is even more important in all forms of interactive marketing. But that does not mean it’s the only thing that matters. Context is important as well. And, though content is crucial it’s how your business and people use it [...]
Nine tips to prevent marketing and list fatigue in a cross-channel world
Marketing automation and interactive CRM company Selligent published a white paper with a comprehensive overview of issues regarding marketing and list fatigue. “Marketing fatigue” is mainly a problem in email marketing but certainly not only there (I guess it’s not a coincidence I’ve been tweeting last Friday with some email marketers about when the term [...]
Google Gmail Priority Inbox: why worry?
The big debate in the email marketing community this week is the introduction of Google’s Gmail Priority Inbox. The service will allow the Gmail user to classify incoming mail in a way that is relevant to them. Many email marketers question what impact it will have on the industry. The answer can be summarized quite [...]
Email marketing case: how UPC won an Emma award using multivariate testing
Contributor Pieter Wuyts from 8Seconds, who landed quite some new deals and partnerships since he wrote about getting more people to the landing page (a post that was really liked by many of you), has a new great example of improving your email campaigns, this time using multivariate testing. Since his last post, Pieter’s Belgian [...]
Social media marketing metrics: more ways to measure social media ROI and conversion
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Content, search engine marketing, social media and conversion
Marketers need to have teasing and effective content on their web sites and blogs to attract visitors and customers. After all, that’s what SEM is about as well: getting visitors to your website or to a specific landing page. Blog marketing, social media marketing, content marketing, SEO, they all have one thing in common: they [...]
The revenge of the neglected child of online marketing: content
These days, the importance of content for interactive marketing and communication is receiving a lot of attention. And I would say: it’s about time. I’ve only been shouting about this from the rooftops for the past fifteen years or so. Why has it taken so long? Simple. Everyone was so occupied with broadcasting and all [...]
Landing page optimization: keep it simple, relevant and keep your promise!
According to Econsultancy’s “Email Marketing Industry Census 2010” report, segmentation, measurement and analytics, and campaign optimization belong to the main areas email marketers have to focus on this year. In the report, the words “ROI” and “results” are never far away, and if you take a look at the above mentioned areas, you can see [...]
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