What will be the next big thing? That we get smart about this big thing: social media?

Socialmedia Since I’ve been in the interactive marketing industry, I have seen so many predictions, even from leading research firms, that proved completely wrong, that I don’t often write about them anymore. 

When I worked for a publisher in the interactive marketing and ICT industry, we knew how much marketers loved data.

They needed forecasts and predictions to base their decisions upon and find a sense of security in a world of emerging media and fundamental changes.

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