Tag: "deliverability"
Day One Of MarketingSherpa’s Email Marketing Summit: What Has Changed?
As usual the first day of MarketingSherpa’s Email Marketing Summit (as you know this time in Vegas) yesterday began with an overall view of the next challenges email marketers will be facing for 2011. This is the top 5: Relevancy, List growth, RIO monitoring, Deliverability and Social media integration.
View PostPermission starts before signing up for email marketing programs
With an increasing amount of emails sent, ever more email clients, the need to focus on relevant content to avoid unsubscribes (and get your mails delivered) and changing communication and interaction rules, deliverability remains an issue for email marketers. Many emails from businesses, even highly targeted marketing emails, do not even get opened. They get [...]
View PostHauteLook chooses StrongMail to reach fashionistas fast and viral
It’s been a while, since I had time to do some industry news. After the longer posts of the last weeks, here is a first shorter one. Online private sale site HauteLook has selected StrongMail to take care of its email marketing requirements. These include deliverability (getting out two million emails in less than five [...]
Contradiction: email marketers find it hard to reach the inbox but at the same time don’t seem to care too much
Deliverability is a hot topic in email marketing today. There are many reasons for that: an increased volume of emails sent (email has recently been used more frequently due to the recession), a growth of lists, changing techniques at the ISPs to filter emails, etc. The emphasis increasingly lies with relevance, content and interaction by [...]
Tamara Gielen: a new contributor with a gift
Well, of course all contributors of this blog are gifted but this one comes with a real gift. I guess I don’t have to introduce my friend and even a bit my ‘coach’ Tamara Gielen (and this lion needs a coach sometimes) to the email marketers among you. Tamara is the founder of The Email [...]
Email marketing: Scott Hardigree on email list rental
Frequently maligned and often misunderstood, email list rental is a widely accepted marketing practice that can provide a potent ROI, if you know what to look for and respect the inbox. If you’re unfamiliar or unimpressed with renting an email list here’s the lowdown on the benefits as well as its key differentiating factors and [...]
Email marketing: thoughts on getting people to open your emails and permission
The title of this post might seem a bit silly but with an increasing amount of emails sent, ever more email clients (remember Facebook’s plans), the need to focus on relevant content to avoid unsubscribes (and get your emails delivered) and lots of email clients blocking images, it is certainly a topic email marketers are [...]
Email deliverability: don’t always blame the ESP, here’s what you can do!
Email campaign management programs and ESPs are not all created equal, and not all actually do what they say they can regarding results, deliverability etc. However, email service providers are far from solely responsible for deliverability, although many marketers still seem to think so. Actually, email marketers themselves play an important role in protecting their [...]
Email marketing: deliverability statistics for France, Germany and the UK from Return Path
My employer Return Path recently released their Global Email Deliverability Benchmark Report that includes the Inbox Placement Rates for not only US, Canada, Asia but also for some of the major European markets France, Germany and the UK. The benchmark shows that the average Inbox Placement Rate for H2 2009 (that’s the second half of [...]
Email marketing: it’s time to invest!
If you want your email marketing program to succeed, you need to invest in the necessary resources, tools, creativity and time. You remember how, in the old days, we always said that “email marketing was cheap because it required no stamps”? Well, those were the days that many of us looked at email marketing as [...]
MarketingSherpa’s Email Summit ’10: “email subject lines are the new Twitter for emarketers”
Our man in Miami (who by now must be our man somewhere in Europe) sent some more impressions of MarketingSherpa’s Email Summit ’10, more precisely of the last day of the event. He writes that this last day was all about social and permission marketing. It struck him that the US (opt-out) market is using [...]
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