Tag: "Econsultancy"
How relevant are (your) online ads in a social media world?
I posted a text about the rise of performance based online advertising a while ago on my personal blog but, given all the recent positive reports about the growth of online display advertising, I am going to post it here in an adapted and more elaborated way. Because I don’t know if the rise of [...]
View PostLanding page optimization: keep it simple, relevant and keep your promise!
According to Econsultancy’s “Email Marketing Industry Census 2010” report, segmentation, measurement and analytics, and campaign optimization belong to the main areas email marketers have to focus on this year. In the report, the words “ROI” and “results” are never far away, and if you take a look at the above mentioned areas, you can see [...]
View PostEmail marketing deliverability: 25+ tips to reach the inbox
Yesterday, I posted about the strange findings from Econsultancy regarding email deliverability, so I decided to make a follow-up post with over 25 tips. They come from several posts and interviews on this blog. You will find the links to those posts below. So, after you have read this post you can go and check [...]
Contradiction: email marketers find it hard to reach the inbox but at the same time don’t seem to care too much
Deliverability is a hot topic in email marketing today. There are many reasons for that: an increased volume of emails sent (email has recently been used more frequently due to the recession), a growth of lists, changing techniques at the ISPs to filter emails, etc. The emphasis increasingly lies with relevance, content and interaction by [...]
Econsultancy’s 2010 Annual Email Census: some more data
According to the earlier mentioned 2010 Annual Email Census performed by Econsultancy in association with Adestra, there are a minority of companies that use email marketing as an automatic response to consumer actions on their web site: triggered emails. These emails are usually sent as the result of a sign up or purchase on a [...]
Email marketing still ranks high from the ROI viewpoint
According to the 2010 Annual Email Census performed by Econsultancy in association with Adestra, the majority of companies still find that email marketing provides a good return on investment. Of all the marketing investments available to companies with interests online, companies responding to the 2010 Email Census reported that the most valuable marketing tactic is [...]
Social media and email: here we go again
Yesterday, when writing about Kristin Hersant’s post regarding the integration of social media and email marketing I referred to last month’s post regarding the, among email marketers now famous, report from Gartner. Today I didn’t feel like writing a lot so I wasted my time, inspired by Kristin (and of course all those other email [...]
Econsultancy: a bunch of email marketing data from the iStrategy 2010 conference
Remember that I wrote last month that UK-based Econsultancy had published a ‘Email Marketing Best Practice Guide’, written by Dave Chaffey, who said there was a lot of information in it about the integration of email and social media? Although Dave was kind enough to recommened my small blog as a good source regarding these [...]
Econsultancy releases ‘Email Marketing Best Practice Guide’ including social email marketing tips
Econsultancy just announced the release of its ‘Email Marketing Best Practice Guide’, written by Dr Dave Chaffey. This is a must-have for all email marketers because, first of all, the reports from Econsultancy are always good (I was a member for years) but, more importantly, Dave Chaffey is an absolute authority in the field of [...]
Social media become important customer engagement channels but email marketing is still king
This is something I posted elsewhere end of last year but it should certainly be here too. Last December, Econsultancy released its fourth Customer Engagement Report. The edition 2010 of the Customer Engagement Report, produced in association with cScape, found that the proportion of surveyed businesses who regard customer engagement as “essential” has risen to [...]
The best way to learn about social media marketing: ask your peers
Nearly all marketing trend surveys show that marketers plan to invest more in social media marketing. Bigmouthmedia and Econsultancy showed in their ‘Social Media and Online PR Report’ that 86% of the more than 1,100 surveyed UK companies and agencies are planning to invest more money in social media this year. Surveys in other countries, [...]
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