“The money is in the list”. A saying which is often heard when it comes to email marketing. Expanding their email subscriber list is an ongoing priority for email marketers.

The most important element is making sure that your emails offer relevant content and treating your future subscribers as human beings.

When defining an email subscription strategy, think from the viewpoint of the people you would like to subscribe. What do they want? What are their needs? What are their preferred communication channels? [Read more...]