Tag: "email"
How to reach that network: make it shareworthy
If you want to make something shareworthy, make sure the content reaches its full potential towards that shareworthiness.
View PostEmail marketing in the social media age: it’s all about engagement and the recipient
Epsilon‘s Hayden Saunders posted an interesting piece about bringing email marketing in the social age on the Email Insitute blog a while ago. As you know a topic we have been covering since ages so we’re glad we can post it here for you. Social media has created a huge buzz in recent years and [...]
View PostDigitally starting your day: email and Facebook for breakfast
ExactTarget released a study that looked at the digital channels Americans check first. According to the survey, the first thing 58% of the online “consumers” do when “connecting” is checking their email or as ExactTarget puts it: “interacting with companies on email”. I’m not an American but if I was, I would be [...]
How relevant are (your) online ads in a social media world?
I posted a text about the rise of performance based online advertising a while ago on my personal blog but, given all the recent positive reports about the growth of online display advertising, I am going to post it here in an adapted and more elaborated way. Because I don’t know if the rise of [...]
Chris Wheeler: revisit your roots!
When I started my career in email, I found my appetite to be insatiable because of the underlying technology. How you can send a message instantaneously from one person to another through a network of computers was very sexy. However, the further along I moved in the space, I realized that while the technology is [...]
Email or social media: empathy and listening are key in customer service
Recently I wrote about Joseph Jaffe’s Customer Service Manifesto. Now, Joseph doesn’t mean customer service as most of us interprete it (problem solving, etc.). However, in this post I will use the term in its more traditional sense. Today we are using all possible channels to provide customer service to our customers. As I wrote [...]
Social networking usage (Facebook…) surpassed email: what does it mean?
Morgan Stanley yesterday released its latest Internet trends report. In the PDF version of that report, which is a nice collection of stats and graphs for your next PowerPoint presentation, there is a graphic that shows that, from a communications perspective, social networking has surpassed email. The graph, that is based on comScore data, clearly [...]
Generation Y says “Yes” to the convergence of email and social media
Due to the growth of social networking and micro-blogging sites the survival of e-mail marketing has been questioned for quite a few times in the past year. The recent researches by eMarketer and StrongMail once again prove that there is nothing to be afraid for e-mail marketers. The reports also provide some interesting insights about [...]
How email must reverse engineer social now
Allow me to introduce you to a new contributor first. His name is Fred Tabsharani and he is passionately engaged in strategic marketing initiatives for Port25 Solutions, a globally recognized email software company which serves Email Service Providers and leading enterprises. On top of that, Fred contributes to the Deliverability.com blog and since today on [...]
StrongMail goes social media with viral features and now includes multi-variate testing
It’s been a very busy day so in this post I might do some copy and paste from a press release. Yesterday, StrongMail announced the latest version of its Message Studio. What’s new? First of all, the new Message Studio now includes Campaign Optimizer, a tool that leverages multi-variate testing to automatically optimize campaigns in [...]
Email and social media integration: social sharing features at VerticalResponse
Yesterday, VerticalResponse, announced new social media sharing functionality within its VerticalResponse application. VerticalResponse, that focuses on small businesses, now allows customers to publish their emails to Twitter and Facebook.
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