Tag: "ESP"
Sam Cece (CEO StrongMail): “social media is all about empowering and giving voice to the consumer”
One of the companies that often comes into the picture when talking about the integration of social media and email marketing is StrongMail. In the past year and even months, StrongMail acquired some companies, launched new products (especially in the social media space) and was all around the news with campaigns and customers, using its [...]
View PostEmail marketing industry perspectives : standardization of email metrics
For the past few years, the Email Measurement Accuracy Roundtable, sponsored by the Email Experience Council, has been conscientiously working to standardize email metrics. Standardizing these metrics is crucial in order to improve the quality of reporting and to enhance the creditability of the email industry. As part of the standardization goal, the Roundtable seeks [...]
View PostContradiction: email marketers find it hard to reach the inbox but at the same time don’t seem to care too much
Deliverability is a hot topic in email marketing today. There are many reasons for that: an increased volume of emails sent (email has recently been used more frequently due to the recession), a growth of lists, changing techniques at the ISPs to filter emails, etc. The emphasis increasingly lies with relevance, content and interaction by [...]
StrongMail launches Social Studio and gets into bed with Radian6
StrongMail announced two initiatives that further strengthen the position of the company in combining email marketing and social media. The company announced a partnership with social media marketing management and measurement firm Radian6. On top of that, StrongMail announced the launch of Social Studio (you can test drive it here), “a centralized campaign management application [...]
A bad email program is much like an ineffective sales person: the power of personalization
I recently took my 9 year old daughter to Justice, a children’s apparel retailer. From the onset the manager bombarded me, at 5 minute intervals, with product recommendations and promotions. This continued for 30 minutes until I was forced to school her on customer insight and preferences. A bad email program is much like an [...]
Email marketing: love is in the air (and soon in the inbox)
Marketers have always embraced special events (should I mention the Superbowl, the Olympic Games and Christmas?) to reach out to their (potential) customers. One of the events that’s approaching fast is Valentine’s day. As Valentine’s Day comes closer some companies start sending promotional emails on great gifts. They all try to influence the reader with [...]
StrongMail: integration of email marketing and social media pays off
No, this is not a post about the advantages of integrating social media and email marketing or some great social email marketing case study. It’s about ESP StrongMail itself. The company announced “record revenue in 2009”. And it looks as if the innovations and acquisitions of the ESP regarding social media and email marketing have [...]
Another ESP goes for the combination of email marketing and video
Last week, at MarketingSherpa’s Email Summit ’10, ESP iPost announced a partnership with rich media developer Flimp Media. The purpose of the partnership: offering email marketers a “metrics-driven video email messaging solution”. This makes iPost, a company that also offers predictive analytics, the fourth (or fifth, lost track) email marketing service provider that comes with a [...]
B2B email marketing: email marketing service providers or marketing automation platforms?
Many email marketing service providers are adding features to their platforms that make them look more and more like marketing automation platforms, including features such as complex automatic email messages that are triggered by predefined subscriber interactions and lead management features. On the other hand, you have the marketing automation and lead generation platform pure [...]
Email marketing industry news: CertifiedEmail goes SMB with iContact
Goodmail Systems and ESP iContact today announced a partnership and reseller agreement. iContact, an ESP focussing on small and mid-sized businesses, will use Goodmail’s CertifiedEmail system that assures authenticity and enables recipients to immediately see if a mail comes from a sender with whom they have a pre-existing relationship.
Help needed: let us build a worldwide list of email marketing service providers
I’m trying to build a list of Email marketing Service Providers or ESP from over the whole world. Now, I know it’s a crazy mission. There are probably thousands. I will start with some, I know. But then comes the challenge: how will I ever complete this list? That’s where I hope, you, dear visitor, [...]
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