To most marketers, YouTube is known for its possibilities regarding word-of-mouth, viral marketing and for its integration possibilities within other environments. Think about the ways you can use YouTube as a blogger, within social media and increasingly in other communication and marketing channels. However, since Google started including YouTube in its search engine results, the [...]
View PostEarlier this year, Ambal Balakrishnan from Click Documents interviewed Michael A. Stelzner, among many things the author of “Writing White Papers: How to Capture Readers and Keep Them Engaged” and the founder of SocialMediaExaminer.com, one of the first social media marketing blogs that last week published a report, based on a survey among its readers. [...]
View PostFacebook's announcements on F8 (read here) clearly are yet another sign that there is a lot going on in the battle between the top online properties. It's about the internet user (yes, about eyeballs too) and about ad revenue. In fact, it's about domination on the WWW. What do you think Zuckerberg really said when [...]
I guess no one needs this blog to know about all the new features Facebook plans to roll out (and has rolled out). Yesterday, the company killed the fans. And today it’s creating a lot of excitement and buzz with an avalanche of new features, services and partnerships on its F8 developer event. What can [...]
I recently retweeted a post from a blog that referred to a study by Network Box. It was mentioned on several leading blogs and sites such as MediaPost where the title of the story was “Report: Employees Waste “Hours” On Facebook, YouTube”. Time to look for the source of all this buzz: Network Box, a [...]
Mobile social networking is gaining ground in the US, according to recent data from comScore’s MobiLens, that tracks and reports on mobile trends and consumer behavior. According to the data, in January 17.1% of mobile subscribers went to a social networking site or blog as compared to 13.8% in October. Last week, the Web measurement [...]
Heather Dougherty, Director, Research at Hitwise (Experian), yesterday posted a graph on the company’s blog, showing that for the week ending March 13, Facebook was the most visited web property in the US. Yes, I know it’s from yesterday but, hey, I’m not Mashable. It’s interesting to see these evolutions. Remember yesterday’s post by Anne [...]
As an online marketer, it is essential to be able to think on your feet to avoid falling behind. In this incredibly competitive industry, uncreative solutions quickly end up growing saturated, and saturated markets become havens for spam, inflated pricing, and low quality traffic. There is a reason for the ever-frequent failure of PPC campaigns [...]
Anne Herngaard who works at social media marketing agency Mindjumpers recently had a simple, yet effective way, of proving that social networking is big. We all know that social media are very popular worldwide. Facebook, YouTube and all the others. But we also know that, certainly outside the US, there are many local or regional [...]
I recently downloaded a paper, called “Social is the Next Search” from Gigya. In this post I want to share a few takeaways from the paper that gives some good insights and also contains data from several sources such as Compete, Nielsen and more. For the record, Gigya offers social optimization services. According to the [...]
Earlier this week, AdvertisingAge posted an interesting article regarding the important role YouTube today plays in the movie marketing business. Like other businesses, entertainment business too relies on effective marketing to reach a wider audience base. With numerous films being released worldwide, it is important to create curiosity for the film in the minds of [...]
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