Tag: "interaction"
Content and conversations have no value (as such)
Content has always been king in online marketing. Ask any good email marketer. These days, content is even more important in all forms of interactive marketing. But that does not mean it’s the only thing that matters. Context is important as well. And, though content is crucial it’s how your business and people use it [...]
View PostGoogle Gmail Priority Inbox: why worry?
The big debate in the email marketing community this week is the introduction of Google’s Gmail Priority Inbox. The service will allow the Gmail user to classify incoming mail in a way that is relevant to them. Many email marketers question what impact it will have on the industry. The answer can be summarized quite [...]
View PostTips for remaining professional with social media
At some point, I believe we will all be expected to be fluent in social media. From my perspective, this means that we will basically be unable to stay truly connected without it. This naturally leads one to question—if social media is beneficial to those involved with it, or if it will create more of [...]
Social media marketing is a matter of passion: an amazing story (and a 70-year young community manager)
Regular visitors of this blog probably remember that a few weeks ago we organized a social marketing meetup. One of the people, willing to help out and introduced to me by young Thomas Van Orshaegen, was Alain Indria, owner of a “natural food” shop, Lombardia, in Antwerp that got international headlines when one day a [...]
The role of display advertising in an inbound marketing world: what makes a brand?
J-P De Clerck looks at the role of display ads in the inbound marketing and social media era. Please share your thoughts. Next month, IAB Europe organizes its annual Interact Congress, this time in Barcelona. As you know, the IAB, in Europe at least, is predominantly about interactive advertising (yes, it’s in the name of [...]
Email marketing: thoughts on getting people to open your emails and permission
The title of this post might seem a bit silly but with an increasing amount of emails sent, ever more email clients (remember Facebook’s plans), the need to focus on relevant content to avoid unsubscribes (and get your emails delivered) and lots of email clients blocking images, it is certainly a topic email marketers are [...]
The different steps in a social media marketing campaign: an interview
You probably know that I have been saying that email marketing, social media marketing and every other form of marketing you can imagine should be a part of an encompassing marketing strategy, enabling you to see the big picture (and the overall ROI), instead of focusing on the channels and media themselves. Recently, I interviewed [...]
Email marketing: deliver what you promised
What do your subscribers want from you? Usually, when they signed up with you they had some expectations: you promised something. You need subscribers who can expect high end material from you. That’s what you want, but many companies choose to ignore expectations.
Tips to welcome, value and engage your email subscribers
Recently, I talked about the importance of seeing your email list as a collection of people instead of a collection of email addresses. All this starts at the very beginning of the email relationships, when someone subscribes to your list. However, it’s an ongoing effort. Some tips.
What is social (media) marketing? Marketing.
Here’s a post about ‘social marketing’, and what it is. Might seem strange for a blog that has been talking about social media marketing since over a month now but let’s look at it anyway because there is more than meets the eye. The term ‘social marketing’ was introduced ages ago by Philip Kotler. To [...]
The ROI of social media marketing : of course you can measure it!
Many social media marketing experts claim you can’t measure the ROI of social media marketing. That’s complete nonsense and a proof that some so-called social media experts don’t know what ROI is (please, don’t ever call me an expert). These days, “social media marketing experts” like to use the acronym ROI for Return On Influence or Return [...]
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