Tag: "MySpace"
Ryan Schoenefeld: a brief history of social media and the digital landscape
First it was MySpace. They dominated for years and eventually became isolated from assorted social environments that are more prevalent now. Not to mention, everyone who harnessed MySpace remembers having Tom as a friend. Eventually the trend arguably withered and gave way to new applications such as Twitter, LinkedIn, Foursquare and Facebook, just to name [...]
View PostThe importance of a social media strategy
Social media continues to become increasingly connected to business and the way in which it is conducted. Despite the juxtaposition of social media and social businesses, the phenomenon remains relatively new and wasn’t even part of the picture ten years ago. As a result, it can be challenging to decipher what is to come and [...]
View PostSocial media marketing: retain social connections by being consistent and offering value
On social media there are quite some marketers and “entrepreneurs” that rush to provide a solution to problems that exist in the now. They sometimes end up succeeding. Earnings rush in and everything appears to be golden. Of course, there is a downside. For short-term thinkers and instant entrepreneurs, that downside is the quick fall-off [...]
Demographics of Facebook users to help promote newspaper sales?
At one time, social networking sites, including Facebook, were places strictly of “diary” entries. Routine tasks of daily lives and pictures from the weekend were and still are regularly recorded. As you know, an increasing number of professionals are turning to social networking for promotion of themselves and their businesses. A vast number of these [...]
Updated data from Nielsen on worldwide use of social networking sites
According to recently updated data from Nielsen, the amount of time that people from around the world spend on social networking web sites has increased by 2 hours per person each month from 2009. The study asked participants in 10 major countries how long they spent each month on web sites like Facebook, Myspace, Twitter [...]
Viral marketing: how to create and guide controversy
If you have a healthy interest in social media, it should not be surprising to find yourself spending an hour or two a day reading through tech websites, looking at controversies and discussions of the social media world. From Facebook to Myspace, social media companies are constantly in the news, drawing criticism and controversy for [...]
Merkle report: social networking will not quickly replace traditional email use
eMarketer today brought a report to my attention that customer relationship marketing company Merkle released earlier this month. I haven’t checked out the report yet but just wanted to share it. It’s called “View from the Social Inbox” and “reflects consumer attitudes toward and usage of online social media and related email use”. So certainly [...]
Madison Avenue still has to find its way to social media, and it will not happen soon
Last week, CNET’s Caroline McCarthy wrote about eMarketer’s data about ad spending on social media sites. According to eMarketer, the share of social networks such as Facebook and MySpace, was only 5.5% of the total digital ad spending in 2009. That’s slightly more than in 2008, and it’s indeed a bit surprising when listening to [...]
MySpace CEO Owen Van Natta leaves after only 12 months
Yesterday evening MySpace announced that Owen Van Natta, MySpace’s CEO leaves the company. He will be replaced immediately by newly-promoted co-presidents Mike Jones and Jason Hirschhorn. Van Natta joined MySpace to lead a fresh management team to pick up the fight against Facebook, the company Van Natta had been an executive at.
comScore: new strategic focus of MySpace on entertainment seems to be successful
Earlier this week, comScore presented its “2009 U.S. Digital Year in Review’. When summarizing 2009’s social networking trends, comScore writes that social networking continued to gain momentum in 2009. And it will not be different this year. Time for some details. As I wrote before comScore found that in December 2009 almost 4 out of [...]
Social media conversations: IntelBuilder 2.1; a tool to create and measure it!
It’s interesting to follow what I call the Klondike cycle of Social Media. The gold rush started by wanting to make the first giants, YouTube, Facebook, Myspace, Ning, Linkedin, Twitter, etc. Then the social media marketing consultants boomed, experts, gurus, ninja’s everywhere claiming to be able to turn conversations into gold for companies. Now I [...]