Tag: "SEO"
15 conversion killers (and what to do about them)
Earlier this week, Dave Chaffey, posted a slideshare presentation on his excellent blog (bookmark it, really, it offers hands-on tips and insights regarding all areas of interactive marketing and probably deserves more attention than the posts I often bother you with). The presentation is by the people of Conversion Rate Experts and sums up 15 [...]
View PostThe importance of a social media strategy
Social media continues to become increasingly connected to business and the way in which it is conducted. Despite the juxtaposition of social media and social businesses, the phenomenon remains relatively new and wasn’t even part of the picture ten years ago. As a result, it can be challenging to decipher what is to come and [...]
View PostContent, search engine marketing, social media and conversion
Marketers need to have teasing and effective content on their web sites and blogs to attract visitors and customers. After all, that’s what SEM is about as well: getting visitors to your website or to a specific landing page. Blog marketing, social media marketing, content marketing, SEO, they all have one thing in common: they [...]
B2B marketers in a changing world: automation instead of or on top of conversation?
US-based lead management specialist Genius recently published the results of a survey in a report titled ‘B2B Marketing Skills Survey’. In this report, Genius takes a look at the evolving role of the B2B marketer. It is evident that this role is evolving. It is even inevitable with the increasing focus on customer-centricity, the rise [...]
YouTube (channels) and search engine optimization
To most marketers, YouTube is known for its possibilities regarding word-of-mouth, viral marketing and for its integration possibilities within other environments. Think about the ways you can use YouTube as a blogger, within social media and increasingly in other communication and marketing channels. However, since Google started including YouTube in its search engine results, the [...]
The role of display advertising in an inbound marketing world: what makes a brand?
J-P De Clerck looks at the role of display ads in the inbound marketing and social media era. Please share your thoughts. Next month, IAB Europe organizes its annual Interact Congress, this time in Barcelona. As you know, the IAB, in Europe at least, is predominantly about interactive advertising (yes, it’s in the name of [...]
Michele Linn’s 5 ways to find the perfect keywords for your B2B content
Here is another great post from Michele Linn. This time, she looks at how to find the keywords for your business-to-business content. Something easily overlooked in content creation is the importance of keywords. Marketers often think about keywords when optimizing a website for search, but keywords are equally important is for ALL content you create, [...]
Social media monitoring and lead generation: maximizing ROI
In today’s market, people are creative in avoiding all the traditional marketing schemes. They simply search for keywords and find what they are looking for more specifically. As I wrote before, from ‘push’ to ‘pull’. In other words, today’s society is more to the point. If you are trying to maximize the return on investment [...]
Social media and search engine marketing: “SEO alone is not enough anymore”
Earlier today I wrote about how UK-based SEO Consult highlighted the importance of social media in SEO. I hardly, finished writing my post and in came another message from another search engine marketing agency regarding social media marketing. This time it was a US-based agency, Submit Express, that got my attention by saying “Shift Happens: [...]
Social media marketing: the SEO viewpoint
Thus far, many social media marketers, whether working for major companies or representing themselves, have focused on the direct value of social media. From Twitter followers to Facebook fan pages, Ning communities to Delicious sharing groups, marketers have used quite a narrow focus to target people with direct offers, clear pitches, and sales-based initiatives. Of [...]
Social media marketing, content marketing and search engine optimization
Recently I announced I was going to talk a bit more about the impact of social media on search engine marketing and how both strengthen each other. There are many ways of improving the position of your blog, website, etc., using social media marketing, content marketing, community marketing and the likes. A good and valuable Twitter [...]
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