Tag: "sharing"
Word-of-mouth marketing: how it’s connected with social media
Earlier this week I posted a brief on Focus.com, titled “Word-of-Mouth Marketing in the Social Media Age”. It’s basically a relatively long look at the phenomenon of word-of-mouth, what it is, why people engage in it, when it becomes marketing and how it can benefit your business. The brief is supposed to become a relatively [...]
View PostEmail marketing in the social media age: it’s all about engagement and the recipient
Epsilon‘s Hayden Saunders posted an interesting piece about bringing email marketing in the social age on the Email Insitute blog a while ago. As you know a topic we have been covering since ages so we’re glad we can post it here for you. Social media has created a huge buzz in recent years and [...]
View PostEmail and social media: stay in touch!
Imagine you having a neighbour you haven’t seen for a while, let’s say two months. You work, they work, you go to sports, they go to their hobby club, you have your own lives. You haven’t seen or heard from them in a while yet they’re your neighbour: how do you feel about your relationship [...]
Building online brands: the influence sphere of brand communities
Some companies use social media as a new way to broadcast advertisements. Wrong, of course. Social media marketing is not about one-way distribution of promotional content. Social media marketing is about listening, talking, participating and sharing. Not just talking. People do not accept broadcast techniques in the social space. Well, in fact, they increasingly do [...]
Value in engagement, content and social media marketing: respect and ROI
Value is a word with a lot of meanings. Most of the time I use it in the context of ‘valuable’ content or delivering value to people in a content, engagement and social media marketing context. But of course it also has other meanings. The first meaning, as I just described it, has to do [...]
Nanda Kishore (ShareThis.com): marketers must be able to find, measure and target their influencers
Our contributor Ambal Balakrishnan from Click Documents asked Nanda Kishore, CTO at ShareThis.com to share his views on the key marketing trends in 2010. I guess you know what ShareThis.com is all about. If not, you might want to read this post first. ShareThis is all about…sharing. Unfortunately many marketers still have to discover that sharing is [...]
Digital Identity – we create our selves!
In a recent post, I wrote that two of the most essential aspects of social media for me, are closely related: human beings or people on one hand and identity on the other. They might even be the same. The post was about the human aspect, this one is about identity! The homepage at mindjumpers.com, [...]
Digg and social bookmarking: content and community tips to gain traffic
This week-end I finally found some time to get active on Digg. I already used Delicious for this blog but the advantage of Digg is that you can share your favorites and at the same time delve up some good content from others, etc. Over the next few weeks I will be testing out the [...]
Main challenges for email marketers: social email marketing, engagement and email timing
Last week, email marketing service provider (ESP) Silverpop sent out a press release, focusing on some conclusions the company made, based upon its conversations with customers and email marketers. Some of these conversations occurred via webinar. Silverpop has a popular monthly webinar series and, according to the press release, last year thousands of marketers logged [...]
A community is something that you earn
Your company probably has a bunch of media, tools, content, etc. However, no matter how strong your communication power is: people ultimately decide for themselves whether they find what you do worthwhile. Conversation, dialogue, sharing, co-creation, collaboration and participation are key elements in social media marketing and in building communities. A community is something you [...]
Genoo adds social media features to its lead management solution
Genoo, an “affordable” (read: relatively low-cost) web-based online marketing automation, lead nurturing and lead management platform, this week announced that its customers can now also measure the social media marketing impact in their campaigns. The platform allows its users to add a range of social media capabilities into the micro sites, emails, etc. they use [...]