A while ago I posted about how journalists and PR professionals are using social media.
European research showed that journalists use online tools to gather information. Fortunately it’s often to find additional information. But unfortunately journalists also often completely base themselves on what is being spread online on social networks such as Twitter and that is not without risks.
You will probably reminder at least one story where a newspaper, for instance, came with a full news story based on just a few tweets (and in some cases even just one – 1 – tweet).
News media themselves are changing. Investigative journalism takes time and thus is expensive for media.