slideshare - Social Email Marketing

The impact of social media on journalism and PR

A while ago I posted about how journalists and PR professionals are using social media.

European research showed that journalists use online tools to gather information. Fortunately it’s often to find additional information. But unfortunately journalists also often completely base themselves on what is being spread online on social networks such as Twitter and that is not without risks.

You will probably reminder at least one story where a newspaper, for instance, came with a full news story based on just a few tweets (and in some cases even just one – 1 – tweet).

News media themselves are changing. Investigative journalism takes time and thus is expensive for media.

HubSpot: website traffic is meaningless, unless it converts into leads

In a new slideshare presentation HubSpot presents some stats from the ‘Inbound marketing’ report it published earlier this year but the slideshare also contains interesting data and tips regarding SEO and Social Search.

According to HubSpot’s Mike Volpe, search is clearly going social. I quote: “SEO rank is now a meaningless metric”. Note that Mike says SEO rank, not PageRank or search engine position. That’s because Volpe wants to make clear that, as you know, search has gone beyond its traditional environment and involves a lot of real-time these days but there is more…

If you skip the first slides (unless if you don’t know what inbound marketing is), there are some interesting findings and SEO tips based upon data from Website Grader. For the record: that’s a free SEO tool HubSpot offers to get a report on the SEO status of your site and some social media data as well.

Joseph Jaffe: “an unhappy customer will tell a million of their closest strangers”

“Never before in the history of business and marketing has customer service been as front and center as it is today”.

That’s how Joseph Jaffe’s, also known as @jaffejuice his ‘Customer Service Manifesto’ starts.

Jaffe, who (for the European readers), will be talking at an event later this month for a Belgian, Dutch and German audience, published the manifesto “in association with ‘Flip the Funnel’” (his new book and a blog).

I went through the manifesto. Here are some first takeaways (yes, that means that more will follow in later posts).

What will be the next big thing? That we get smart about this big thing: social media?

Since I’ve been in the interactive marketing industry, I have seen so many predictions, even from leading research firms, that proved completely wrong, that I don’t often write about them anymore.

When I worked for a publisher in the interactive marketing and ICT industry, we knew how much marketers loved data.

They needed forecasts and predictions to base their decisions upon and find a sense of security in a world of emerging media and fundamental changes.

Contradiction: email marketers find it hard to reach the inbox but at the same time don’t seem to care too much

Deliverability is a hot topic in email marketing today. There are many reasons for that: an increased volume of emails sent (email has recently been used more frequently due to the recession), a growth of lists, changing techniques at the ISPs to filter emails, etc.

The emphasis increasingly lies with relevance, content and interaction by and with the email recipients.

The ‘Email Marketing Industry Census 2010 report’ by Econsultancy, carried out in cooperation with Adestra, shows that the number of businesses claiming to have problems reaching their email subscribers’ mailboxes has increased by 3% compared to last year, reaching no less than 54%.

HubSpot’s social media monitoring in 10 minutes per day

You probably know those books that promise to learn you something in 10 minutes per day. The people at HubSpot put a slideshare presentation online two weeks ago, called ‘Social media monitoring in 10 minutes per day’.

Don’t worry: going through the slideshare won’t take you ten minutes per day. It’s the social media monitoring that should at least take you ten minutes per day, HubSpot claims.

I quickly went through the slideshare. After an introduction about social media marketing and inbound marketing (with the nice funnel chart), you get some insights in and tips for social media monitoring in this 60-slide presentation.

Social media, email marketing and the integration of both: the customer engagement perspective

Last month, Dave Chaffey from Smart Insights and a respected contributor of this blog, talked about engaging customers with social media and email marketing at ‘Technology for Marketing’.

Dave posted his presentation on slideshare (I posted it last Friday on my Facebook page).

There are interesting thoughts and data on using predictive modeling based on RFM to “nurture best customers” but the whole approach of social media, email marketing and the integration of both, is interesting because of the customer engagement viewpoint.

Content marketing: predictions from 39 of the world’s top B2B marketers, email marketers and social media experts

Recently, I posted about Junta42’s research (see below) regarding content marketing and where it’s heading. The people at Click Documents also have published content marketing predictions, but they took another approach.

Click Documents invited some industry experts to share their opinions.

With the support of Marketo, a US-based B2B marketing and lead management company that I interviewed here before, all this resulted in a nice eBook. It’s called “Key Content Marketing Trends and Predictions for 2010” and contains very interesting findings, content marketing tips and the opinions of some great people.

Ambal Balakrishnan, president and co-founder of Click Documents asked 39 of the world’s top B2B marketers, email marketers and social media gurus one straightforward question: “What are key marketing trends and predictions for 2010?”

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Joseph Jaffe: “an unhappy customer will tell a million of their closest strangers”

Content marketing: predictions from 39 of the world’s top B2B marketers, email marketers and social media experts

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