Tag: "slideshare"
The impact of social media on journalism and PR
A while ago I posted about how journalists and PR professionals are using social media. European research showed that journalists use online tools to gather information. Fortunately it’s often to find additional information. But unfortunately journalists also often completely base themselves on what is being spread online on social networks such as Twitter and that [...]
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HubSpot: website traffic is meaningless, unless it converts into leads
In a new slideshare presentation HubSpot presents some stats from the ‘Inbound marketing’ report it published earlier this year but the slideshare also contains interesting data and tips regarding SEO and Social Search. According to HubSpot’s Mike Volpe, search is clearly going social. I quote: “SEO rank is now a meaningless metric”. Note that Mike [...]
View PostJoseph Jaffe: “an unhappy customer will tell a million of their closest strangers”
“Never before in the history of business and marketing has customer service been as front and center as it is today”. That’s how Joseph Jaffe’s, also known as @jaffejuice his ‘Customer Service Manifesto’ starts. Jaffe, who (for the European readers), will be talking at an event later this month for a Belgian, Dutch and German [...]
What will be the next big thing? That we get smart about this big thing: social media?
Since I’ve been in the interactive marketing industry, I have seen so many predictions, even from leading research firms, that proved completely wrong, that I don’t often write about them anymore. When I worked for a publisher in the interactive marketing and ICT industry, we knew how much marketers loved data. They needed forecasts and [...]
Contradiction: email marketers find it hard to reach the inbox but at the same time don’t seem to care too much
Deliverability is a hot topic in email marketing today. There are many reasons for that: an increased volume of emails sent (email has recently been used more frequently due to the recession), a growth of lists, changing techniques at the ISPs to filter emails, etc. The emphasis increasingly lies with relevance, content and interaction by [...]
Examples of B2B companies successfully using social media marketing
Jonas Klit Nielsen and his team at Mindjumpers have created a short but nice interesting slideshare again. And you can contribute to it. They have been looking at how some B2B companies are using or have used social media marketing. There are some examples you have probably heard of before and some examples that might [...]
HubSpot’s social media monitoring in 10 minutes per day
You probably know those books that promise to learn you something in 10 minutes per day. The people at HubSpot put a slideshare presentation online two weeks ago, called ‘Social media monitoring in 10 minutes per day’. Don’t worry: going through the slideshare won’t take you ten minutes per day. It’s the social media monitoring [...]
Social media, email marketing and the integration of both: the customer engagement perspective
Last month, Dave Chaffey from Smart Insights and a respected contributor of this blog, talked about engaging customers with social media and email marketing at ‘Technology for Marketing’. Dave posted his presentation on slideshare (I posted it last Friday on my Facebook page). There are interesting thoughts and data on using predictive modeling based on [...]
Social media marketing: the rainbow theory
As you know I’m one of the co-founders of the Social Marketing Forum. Yesterday we finally launched a Facebook page, and today I came across an interesting slideshare that was posted there by one of the first fans, @ndecrock. The slideshare is called the Rainbow Theory and is a “conceptual approach for marketers that are [...]
Iskandar Najmuddin: what’s next on Facebook?
Iskandar Najmuddin, technical director at UK-based social media agency Nudge, posted an interesting slideshare on his company’s blog end of last week. It’s a nice overview of recent developments on Facebook, including from a more technical perspective. Iskandar also added some predictions to the presentation that you can watch below. I have to admit I [...]
Content marketing: predictions from 39 of the world’s top B2B marketers, email marketers and social media experts
Recently, I posted about Junta42’s research (see below) regarding content marketing and where it’s heading. The people at Click Documents also have published content marketing predictions, but they took another approach. Click Documents invited some industry experts to share their opinions. With the support of Marketo, a US-based B2B marketing and lead management company that [...]
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