Tag: "social email marketing"
Google Gmail Priority Inbox: why worry?
The big debate in the email marketing community this week is the introduction of Google’s Gmail Priority Inbox. The service will allow the Gmail user to classify incoming mail in a way that is relevant to them. Many email marketers question what impact it will have on the industry. The answer can be summarized quite [...]
View PostSocial email marketing case: announcing the new design of Flowtown
I’m a customer of Flowtown and recently received an edition of the newsletter from the company, announcing a new design. The newsletter provided a nice overview of the new layout and some features, including three clickable screenshots and – since Flowtown is very much about social media and even social CRM but also a bit [...]
View PostBen & Jerry’s social media move: a story that needs some cooling
Despite the nature of their products, it seems that Ben & Jerry’s have caused quite some hot debates here and there. Earlier this week (or was it last week?) I saw a tweet (or was it a post?) flying by stating that Ben & Jerry’s would swap email marketing for social media marketing. I didn’t [...]
Social email marketing on LinkedIn: advice on the integration of social and email
Blogging is great. Not only from a business and inbound marketing perspective but also from a personal perspective. It allows you to share insights and content with everyone that has an Internet connection, finds and appreciates your blog. Although blogs are social media hubs, they still miss an ingredient: “real connections”. It is a known [...]
Chris Wheeler: revisit your roots!
When I started my career in email, I found my appetite to be insatiable because of the underlying technology. How you can send a message instantaneously from one person to another through a network of computers was very sexy. However, the further along I moved in the space, I realized that while the technology is [...]
Selected white papers & reports
On this page we suggest some relevant white papers, eBooks and reports. We download everything ourselves first to review it. And of course we’ll put some guides and papers from ourselves here. The white papers we put here are also often mentioned in blog posts where we resume them. Below is our – now small [...]
Praise the lord: we have a newsletter!
The least you can expect from a blog that’s all about social media and email marketing is that it has social media presences and an email newsletter. Well, the blog itself is a social media hub of course and then there is a Twitter account, since yesterday, there’s a Facebook page, there’s our Social Marketing [...]
Two new contributing bloggers on Social Email Marketing
Normally, I always introduce new contributors when I publish their first posts. But I’m going to change that. From now on, I will be introducing new contributors the proper way. I’m glad to announce that since this week-end we have a new contributor from the Netherlands and one from the US. You will discover their [...]
Econsultancy releases ‘Email Marketing Best Practice Guide’ including social email marketing tips
Econsultancy just announced the release of its ‘Email Marketing Best Practice Guide’, written by Dr Dave Chaffey. This is a must-have for all email marketers because, first of all, the reports from Econsultancy are always good (I was a member for years) but, more importantly, Dave Chaffey is an absolute authority in the field of [...]
Social media and email integration: the facts and data
I have been following the evolutions regarding the integration of social media and email for marketing purposes and serving plenty of tips for a while now. The evolutions don’t stop, I can’t even follow them, so let me give you an overview of facts and data about email and social media integration, especially since yesterday [...]
Email and social media integration: social sharing features at VerticalResponse
Yesterday, VerticalResponse, announced new social media sharing functionality within its VerticalResponse application. VerticalResponse, that focuses on small businesses, now allows customers to publish their emails to Twitter and Facebook.
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