Although social (business) media is booming, email is still an important communication channel.
Below you can find an infographic by Monetate looking at the conversion rate for email marketing compared to Twitter and search. It also provides some tips on increasing conversion using email.
On a technical level you notice a huge increase on email views on iPads: +73%, and also quite an increase of openings on mobile devices. Something to keep in mind when designing your email lay-out. [Read more...]