Tag: "social media"
Marketers Must Multi-channel Multitask
Online marketing is not about one channel or even one platform. The web has and will continue to fundamentally alter what marketing and customer service means both to advertisers and consumers. To both parties, the web offers more freedom, creativity and accessibility. On the marketer’s side, the reality of a multi-channel world requires a lot [...]
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Email Marketing: Conversion or Conversation?
Some will say that the whole idea of a conversation just muddies the waters of marketing and we should be focused on the conversion. Certainly, if marketing doesn’t result in conversions than what are we being paid for? However, as any top salesperson will tell you, a good conversation is often the first step to [...]
View PostBtoB Magazine: Email, Content and Social Key Priorities for B2B Marketers
According to a survey by BtoB Magazine, stead on is the way to go when considering online business-to-business marketing tactics.78.5% of the respondents expect their online budgets to go up this year. Let’s take a look at where they expect the money to be going. 70% of respondents will spend more on their website marketing, followed [...]
MarketingSherpa Email Marketing Summit Day 2: Lessons From David Meerman Scott
The morning of the second conference day at MarketingSherpa’s Email Marketing Summit started with a presentation of Microsoft/Bing email marketing. Yet another good example that highly personalized email marketing can be very effective. All Bing emails are personalized on the fly adding a large variety of messages in the email based on previous implicit and [...]
Day One Of MarketingSherpa’s Email Marketing Summit: What Has Changed?
As usual the first day of MarketingSherpa’s Email Marketing Summit (as you know this time in Vegas) yesterday began with an overall view of the next challenges email marketers will be facing for 2011. This is the top 5: Relevancy, List growth, RIO monitoring, Deliverability and Social media integration.
Word-of-mouth marketing: how it’s connected with social media
Earlier this week I posted a brief on Focus.com, titled “Word-of-Mouth Marketing in the Social Media Age”. It’s basically a relatively long look at the phenomenon of word-of-mouth, what it is, why people engage in it, when it becomes marketing and how it can benefit your business. The brief is supposed to become a relatively [...]
The integration of social media, email marketing and content
Earlier this month I read an interesting post by Karen Talavera on The eMail Guide blog, a great resource for those who want to be kept well informed of every new development in the email marketing world. It made me think more than I already do about the role of content, e-mail marketing and social [...]
How to reach that network: make it shareworthy
If you want to make something shareworthy, make sure the content reaches its full potential towards that shareworthiness.
Content and conversations have no value (as such)
Content has always been king in online marketing. Ask any good email marketer. These days, content is even more important in all forms of interactive marketing. But that does not mean it’s the only thing that matters. Context is important as well. And, though content is crucial it’s how your business and people use it [...]
Social Media: Expose Your Company to the Light
This day in age it has become increasingly important for businesses to harness social media. You don’t necessarily need a perpetual approach either, but at least give it a try and see where the outreach takes you. It is also relatively effortless and economically feasible as well; it only requires time and dedication. Not to [...]
Nine tips to prevent marketing and list fatigue in a cross-channel world
Marketing automation and interactive CRM company Selligent published a white paper with a comprehensive overview of issues regarding marketing and list fatigue. “Marketing fatigue” is mainly a problem in email marketing but certainly not only there (I guess it’s not a coincidence I’ve been tweeting last Friday with some email marketers about when the term [...]
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