Although social (business) media is booming, email is still an important communication channel.
Below you can find an infographic by Monetate looking at the conversion rate for email marketing compared to Twitter and search. It also provides some tips on increasing conversion using email.
On a technical level you notice a huge increase on email views on iPads: +73%, and also quite an increase of openings on mobile devices. Something to keep in mind when designing your email lay-out. [Read more...]

Some will say that the whole idea of a conversation just muddies the waters of marketing and we should be focused on the conversion. Certainly, if marketing doesn’t result in conversions than what are we being paid for? However, as any top salesperson will tell you, a good conversation is often the first step to a sale.
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