Tag: "StrongMail"
StrongMail acquires two agencies and launches email & social CRM agency Threadmarketing
The convergence between email marketing and social media marketing has been one of StrongMail’s strongest assets for quite some time now. With products such as Social Studio and StrongMail Influencer, the company has developed the means to realize a mutual reinforcement between social media and email. And now, some important dimensions have been added: CRM, [...]
View PostListening in social media is crucial, but not enough: Engage!
Earlier this week, StrongMail organized a webinar with Brian Solis, author of Engage!, in which Solis gave the virtual attendants his vision on the social network revolution. The fact that StrongMail organized this webinar is not a coincidence. The company profiles itself more and more as an important player in the field of integrating social [...]
View PostCompanies that have a 360° customer-centric view will thrive in this social day and age
Marketing is moving from its classic push model to interactive customer conversations. With the new and emerging digital channels, marketers have a wide array of channels and tools to engage customers in an engaging, relevant, relational and valuable way. Digital channels and emerging media and technologies such as social media and mobile technologies, are increasingly [...]
Sam Cece (CEO StrongMail): “social media is all about empowering and giving voice to the consumer”
One of the companies that often comes into the picture when talking about the integration of social media and email marketing is StrongMail. In the past year and even months, StrongMail acquired some companies, launched new products (especially in the social media space) and was all around the news with campaigns and customers, using its [...]
HauteLook chooses StrongMail to reach fashionistas fast and viral
It’s been a while, since I had time to do some industry news. After the longer posts of the last weeks, here is a first shorter one. Online private sale site HauteLook has selected StrongMail to take care of its email marketing requirements. These include deliverability (getting out two million emails in less than five [...]
Generation Y says “Yes” to the convergence of email and social media
Due to the growth of social networking and micro-blogging sites the survival of e-mail marketing has been questioned for quite a few times in the past year. The recent researches by eMarketer and StrongMail once again prove that there is nothing to be afraid for e-mail marketers. The reports also provide some interesting insights about [...]
Email marketing: simply testing subject lines is not enough!
StrongMail recently launched a white paper with 22 email marketing tips. Unfortunately, I haven’t had the time yet to download it (if you want to, here’s the link). However, I got StrongMail’s newsletter today and the company was kind enough to give away some tips. One of them (the first tip in the paper) is [...]
Selected white papers & reports
On this page we suggest some relevant white papers, eBooks and reports. We download everything ourselves first to review it. And of course we’ll put some guides and papers from ourselves here. The white papers we put here are also often mentioned in blog posts where we resume them. Below is our – now small [...]
StrongMail launches Social Studio and gets into bed with Radian6
StrongMail announced two initiatives that further strengthen the position of the company in combining email marketing and social media. The company announced a partnership with social media marketing management and measurement firm Radian6. On top of that, StrongMail announced the launch of Social Studio (you can test drive it here), “a centralized campaign management application [...]
Kristin Hersant (StrongMail) on the convergence of email and social media
Last Friday I received StrongMail’s newsletter, StrongMail Advisor. One of the items that immediately caught my attention was titled “The Convergence of Email and Social Media is Coming”. I know, I’m often blogging about this but, hey, it’s one of the things this blog is about. The article refers to Gartner’s recent predictions that “by [...]
StrongMail: integration of email marketing and social media pays off
No, this is not a post about the advantages of integrating social media and email marketing or some great social email marketing case study. It’s about ESP StrongMail itself. The company announced “record revenue in 2009”. And it looks as if the innovations and acquisitions of the ESP regarding social media and email marketing have [...]
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