Tag: "survey"
SWYN: Why People Do and Don’t Share Email Marketing Content on Social Networks
I recently came across Contactlab’s European E-mail Marketing Consumer Report 2010 and found some very interesting statistics for European email users. It’s a large report at 40 some pages, but a few questions about sharing newsletter content via social networks caught my eye and I wanted to briefly touch on that subject here. When asked [...]
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The Wedding of the Century: Email Marketing & Social Marketing
Everyone is talking about this week’s big royal wedding, but the hottest romance for marketers is social and email marketing. Well, to be honest, these are just two of the channels marketers should be romancing with a multi-channel approach. According to eCricle’s European Social Media and Email Marketing Study: 95% of the people with [...]
View PostPaying Attention to the Emotional Aspects of Your Products and Services
End of last week I posted an article on my personal blog about a recent survey by the American Association of National Advertisers. I would like to share it here as well since I find it more important than ever to think about emotional aspects of communication, marketing and businesses in a world where [...]
Social media metrics and ROI: measuring efficiency and conversion of social media, online video and mobile is a challenge
The fast evolutions in the digital landscape (social media, mobile, online video, etc.) give a lot of marketers a hard time adjusting their marketing mix in such a way that they create more value for their company and for their customers, prospects, and all other people in the ecosystem around their business. This often has [...]
B2B marketers in a changing world: automation instead of or on top of conversation?
US-based lead management specialist Genius recently published the results of a survey in a report titled ‘B2B Marketing Skills Survey’. In this report, Genius takes a look at the evolving role of the B2B marketer. It is evident that this role is evolving. It is even inevitable with the increasing focus on customer-centricity, the rise [...]
Email marketing: reactivating and re-engaging inactive email recipients in 8 steps
All email marketers have them: inactive recipients and dormant email addresses. People that are still subscribed to their email lists with a valid email address but never open their emails and thus don’t interact with them anymore. How do you re-engage these subscribers? Well, obviously, it starts by defining what an inactive email recipient is. [...]
B2B companies increase or maintain their marketing budgets this year and look at online and social media marketing
According to Loop Demand Gen, an integrated business-to-business (B2B) demand generation and telemarketing services company, the majority of B2B marketers will have at least the same marketing budget in 2010 as they did in 2009. This despite current economic conditions and budget cuts in many organizations. In a survey the company found that only 25 [...]
PR and marketing increasingly integrated but divided over “ownership” of blogs and social media
According to a recent survey conducted by Vocus, a provider of on-demand software for public relations management (and owner of PRWeb), many businesses are realizing the need to integrate PR and marketing. However, there are barriers. One major finding of the survey that points to the disappearing lines between PR and marketing is that 78% [...]
Email or social media: empathy and listening are key in customer service
Recently I wrote about Joseph Jaffe’s Customer Service Manifesto. Now, Joseph doesn’t mean customer service as most of us interprete it (problem solving, etc.). However, in this post I will use the term in its more traditional sense. Today we are using all possible channels to provide customer service to our customers. As I wrote [...]
How marketing and communication people use social media
In a small survey done by agency Mindjumpers.com, among people working in marketing and communication (primarily from Denmark), the company got some interesting insights. Contributor Jonas Klit Nielsen from Mindjumpers.com shares them with you in this post. The survey had about 170 valid responses and people were asked about their behavior on social media.
Some email marketers still don’t know what a landing page is
Wednesday I subscribed to an email newsletter from a company I decided to follow. I will be really nice and not mention the name of the firm. Everything was perfect: the sign-up, the follow-up and today I got my first newsletter. I immediately unsubscribed. Not because I didn’t want to receive it but because their [...]
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