Email marketing: thoughts on getting people to open your emails and permission

The title of this post might seem a bit silly but with an increasing amount of emails sent, ever more email clients (remember Facebook’s plans), the need to focus on relevant content to avoid unsubscribes (and get your emails delivered) and lots of email clients blocking images, it is certainly a topic email marketers are concerned with.

On top of that, with the changing policies of ISPs regarding deliverability (where content, interaction and open rates become increasingly important), you can’t talk about it enough.

Many emails from businesses, even highly targeted marketing emails, do not even get opened. They get binned, marked as spam (often unnecessarily), or archived right from the get-go, and never see the light of day.

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MarketingSherpa’s Email Summit ’10: a general overview

Over the last week, I have been posting the impressions, takeaways and insights from our man at MarketingSherpa’s Email Summit ’10.

He managed to send me a final post summarizing his impressions from the event.

What was the general tone of the event?  What were the major takeaways? And in the end: what has he learned?

This is what our man writes.

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