Tag: "viral marketing"
Word-of-mouth marketing: how it’s connected with social media
Earlier this week I posted a brief on Focus.com, titled “Word-of-Mouth Marketing in the Social Media Age”. It’s basically a relatively long look at the phenomenon of word-of-mouth, what it is, why people engage in it, when it becomes marketing and how it can benefit your business. The brief is supposed to become a relatively [...]
View PostEmail marketing in the social media age: it’s all about engagement and the recipient
Epsilon‘s Hayden Saunders posted an interesting piece about bringing email marketing in the social age on the Email Insitute blog a while ago. As you know a topic we have been covering since ages so we’re glad we can post it here for you. Social media has created a huge buzz in recent years and [...]
View PostSocial media and email marketing: relevance is data-driven
When we talk about email marketing and social media, we often think of sharing tools, redirecting to peer reviews, viral and referral marketing through email, email as a conversation, etc. But there is a lot more to it than just technology, integration, and viral spread. One of the core elements of social media marketing is [...]
YouTube (channels) and search engine optimization
To most marketers, YouTube is known for its possibilities regarding word-of-mouth, viral marketing and for its integration possibilities within other environments. Think about the ways you can use YouTube as a blogger, within social media and increasingly in other communication and marketing channels. However, since Google started including YouTube in its search engine results, the [...]
Sam Cece (CEO StrongMail): “social media is all about empowering and giving voice to the consumer”
One of the companies that often comes into the picture when talking about the integration of social media and email marketing is StrongMail. In the past year and even months, StrongMail acquired some companies, launched new products (especially in the social media space) and was all around the news with campaigns and customers, using its [...]
Using video in email marketing: possibilities and challenges
Studies, mainly by ESPs, have shown that using video in email marketing might have a positive impact on conversion and recipient engagement. I have discussed some possibilities for email marketers to integrate video in their campaigns earlier. In this post, I look at the issue from all possible viewpoints, with additional input from the people [...]
Viral marketing: how to create and guide controversy
If you have a healthy interest in social media, it should not be surprising to find yourself spending an hour or two a day reading through tech websites, looking at controversies and discussions of the social media world. From Facebook to Myspace, social media companies are constantly in the news, drawing criticism and controversy for [...]
Viral marketing: a bunch of tips on how NOT to do it
Despite all the viral marketing success stories, there is still an embarrassing number of amateur mistakes made in the average viral marketing campaign. From plans falling apart to downright terrible marketing messages, newbie viral marketers tend to walk along a risky path. While success is still waiting at the end, there are several no-nos that [...]
Email marketing: have the benefits changed and how?
Most businesses today use email marketing. I remember the days that I gave presentations to companies to persuade them to start with email marketing. For younger marketers email marketing might sound like a ‘natural thing’ but I can assure you that it took a long time and much effort to get companies using it. Yesterday, [...]
StrongMail: integration of email marketing and social media pays off
No, this is not a post about the advantages of integrating social media and email marketing or some great social email marketing case study. It’s about ESP StrongMail itself. The company announced “record revenue in 2009”. And it looks as if the innovations and acquisitions of the ESP regarding social media and email marketing have [...]
StrongMail goes social media with viral features and now includes multi-variate testing
It’s been a very busy day so in this post I might do some copy and paste from a press release. Yesterday, StrongMail announced the latest version of its Message Studio. What’s new? First of all, the new Message Studio now includes Campaign Optimizer, a tool that leverages multi-variate testing to automatically optimize campaigns in [...]
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