Tag: "web analytics"
Towards An Integrated Analytics Approach In Email Marketing
In the early days of the Internet, measuring the impact of your online activities was very simple. Those who owned a website were already satisfied if they could monitor how much traffic was being generated, how many pages visitors viewed, and which ones. Back then, email marketers monitored how much emails were being sent and [...]
View PostSocial media and email marketing: relevance is data-driven
When we talk about email marketing and social media, we often think of sharing tools, redirecting to peer reviews, viral and referral marketing through email, email as a conversation, etc. But there is a lot more to it than just technology, integration, and viral spread. One of the core elements of social media marketing is [...]
View PostChanges in B2B email marketing: the economical and social viewpoint
Recently, various studies and columns were published about the differences between B2C and B2B email marketing. This is not surprising, since more and more attention is being paid to the importance of the content, personalization, automation and segmentation of email, and the link between email and other marketing and customer intelligence platforms such as web [...]
How to measure your social media marketing efforts
We have been posting a lot about the measurement and ROI of social media marketing lately. Here is a post by contributor Ambal Balakrishnan’s ClickDocuments blog that looks at the topic from a practical perspective. Is your time spent on social media networks worth your investment? When using social tools for marketing purposes, you need [...]
Tom Pick on social media ROI and web analytics
Recently, contributor Ambal Balakrishnan from Click Documents, interviewed Tom Pick, an online marketing executive with Minneapolis-based B2B marketing and PR agency KC Associates. He shared his thoughts on this year’s marketing evolutions and on social media ROI. Tom, who blogs about B2B marketing on Webbiquity, believes that with increased time spent on social media marketing, [...]
StrongMail launches Social Studio and gets into bed with Radian6
StrongMail announced two initiatives that further strengthen the position of the company in combining email marketing and social media. The company announced a partnership with social media marketing management and measurement firm Radian6. On top of that, StrongMail announced the launch of Social Studio (you can test drive it here), “a centralized campaign management application [...]
A bad email program is much like an ineffective sales person: the power of personalization
I recently took my 9 year old daughter to Justice, a children’s apparel retailer. From the onset the manager bombarded me, at 5 minute intervals, with product recommendations and promotions. This continued for 30 minutes until I was forced to school her on customer insight and preferences. A bad email program is much like an [...]
Emailvision: email marketing and social media feed off each other
Yesterday, Emailvision published a white paper, outlining the top ten trends for email marketing in 2010. I just downloaded it and will try to report more about it in the coming days. I must say though that I have to praise Emailvision since it states that “integrated email marketing is crucial in the survival of [...]
Email marketing: have the benefits changed and how?
Most businesses today use email marketing. I remember the days that I gave presentations to companies to persuade them to start with email marketing. For younger marketers email marketing might sound like a ‘natural thing’ but I can assure you that it took a long time and much effort to get companies using it. Yesterday, [...]
A word on email marketing, web analytics, metrics and key performance indicators
A while ago, I wrote about a survey by Alterian that found that 42% of respondents said they don’t incorporate clickstream and web analytics data into their customer and email database. Now, I’m often using words such as KPIs, ROI metrics and metrics in general on this blog. I realize this could cause some confusion. [...]
The ROI of social media: a range of valuable opinions and insights
Recently, I wrote about the ROI of social media marketing. As you know, there are some misunderstandings and, to say the least, different opinions regarding this topic. In the Social Marketing Forum, where I’m a member, some interesting opinions regarding the topic were posted when one of the members asked about the ROI of social [...]
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