Tag: "Word-of-mouth marketing"
Word-of-mouth marketing: how it’s connected with social media
Earlier this week I posted a brief on Focus.com, titled “Word-of-Mouth Marketing in the Social Media Age”. It’s basically a relatively long look at the phenomenon of word-of-mouth, what it is, why people engage in it, when it becomes marketing and how it can benefit your business. The brief is supposed to become a relatively [...]
View PostContent and conversations have no value (as such)
Content has always been king in online marketing. Ask any good email marketer. These days, content is even more important in all forms of interactive marketing. But that does not mean it’s the only thing that matters. Context is important as well. And, though content is crucial it’s how your business and people use it [...]
View PostSocial Media: Expose Your Company to the Light
This day in age it has become increasingly important for businesses to harness social media. You don’t necessarily need a perpetual approach either, but at least give it a try and see where the outreach takes you. It is also relatively effortless and economically feasible as well; it only requires time and dedication. Not to [...]
Is word-of-mouth marketing always equally efficient?
Word-of-mouth marketing works better in some situations than in others. We should bear in mind that word-of-mouth marketing (WOM) is not an isolated island in a world where we look at marketing from a 360-degree perspective. Just like social media marketing, WOM has its place in the entire marketing strategy and sometimes it doesn’t even [...]
Word-of-mouth in the digital age: introducing “word-of-mouth equity”
One of the “marketing techniques” that thrived in the recession year 2009, was word-of-mouth marketing. Word-of-mouth is a natural human phenomenon, word-of-mouth marketing is a set of techniques and strategies to strengthen and induce it. There is a lot of confusion about the differences between viral marketing, word-of-mouth marketing, buzz marketing, connected marketing and even [...]
Viral marketing: a bunch of tips on how NOT to do it
Despite all the viral marketing success stories, there is still an embarrassing number of amateur mistakes made in the average viral marketing campaign. From plans falling apart to downright terrible marketing messages, newbie viral marketers tend to walk along a risky path. While success is still waiting at the end, there are several no-nos that [...]
Email marketing: creating a call to action using the right words and stories
The most important part of any text marketing resource is the final section: the call to action. From direct mail marketing all the way to the online world, the most effective sales pages and promotional emails are designed with a clear call to action, whether it is calling for people to buy their product, donate [...]
Viral marketing tips: get your campaigns off the ground with some psychology
Viral marketing is very different from many forms of online marketing. While pay-per-click advertising and email marketing rely on razor-sharp calculations and per-customer acquisition costs, viral marketing is much more dependent on psychological triggers and natural marketing methods. Perhaps that is why it is rarely the most scientific marketers that make the most successful viral [...]
The first steps in word of mouth marketing: defining the goals, creating the story and finding the storytellers
Many marketing purposes that are served by social media marketing can be defined as good old word of mouth marketing. Now, as I told before, word of mouth does not need social media but the rise of social networking certainly increased the attention for word of mouth marketing (WOM). Just like any other form of [...]
What is social (media) marketing? Marketing.
Here’s a post about ‘social marketing’, and what it is. Might seem strange for a blog that has been talking about social media marketing since over a month now but let’s look at it anyway because there is more than meets the eye. The term ‘social marketing’ was introduced ages ago by Philip Kotler. To [...]
Social media and community building
The world of social media has presented some unique opportunities not just to marketers, but to community organizers and communicators. In fact, social media marketing is all about community building. Building a community is not limited to people with a product to market, it can be a remarkable opportunity for entrepreneurs who are still deciding [...]