Tag: "word of mouth"
Word-of-mouth marketing: how it’s connected with social media
Earlier this week I posted a brief on Focus.com, titled “Word-of-Mouth Marketing in the Social Media Age”. It’s basically a relatively long look at the phenomenon of word-of-mouth, what it is, why people engage in it, when it becomes marketing and how it can benefit your business. The brief is supposed to become a relatively [...]
View PostPaying Attention to the Emotional Aspects of Your Products and Services
End of last week I posted an article on my personal blog about a recent survey by the American Association of National Advertisers. I would like to share it here as well since I find it more important than ever to think about emotional aspects of communication, marketing and businesses in a world where [...]
View PostContent, search engine marketing, social media and conversion
Marketers need to have teasing and effective content on their web sites and blogs to attract visitors and customers. After all, that’s what SEM is about as well: getting visitors to your website or to a specific landing page. Blog marketing, social media marketing, content marketing, SEO, they all have one thing in common: they [...]
Email deliverability consultants: who are these lone rangers and what services do they offer?
There is a growing subculture emerging in the email industry. This narrow subculture is built around the role of the email deliverability consultant. These email folk heroes often hold “silver bullets” that dramatically alleviate problems caused by poor email deliverability. Whether it’s resolving sender reputation issues, aligning sectors of your email program to meet legal [...]
Social media and email marketing: relevance is data-driven
When we talk about email marketing and social media, we often think of sharing tools, redirecting to peer reviews, viral and referral marketing through email, email as a conversation, etc. But there is a lot more to it than just technology, integration, and viral spread. One of the core elements of social media marketing is [...]
YouTube (channels) and search engine optimization
To most marketers, YouTube is known for its possibilities regarding word-of-mouth, viral marketing and for its integration possibilities within other environments. Think about the ways you can use YouTube as a blogger, within social media and increasingly in other communication and marketing channels. However, since Google started including YouTube in its search engine results, the [...]
The role of display advertising in an inbound marketing world: what makes a brand?
J-P De Clerck looks at the role of display ads in the inbound marketing and social media era. Please share your thoughts. Next month, IAB Europe organizes its annual Interact Congress, this time in Barcelona. As you know, the IAB, in Europe at least, is predominantly about interactive advertising (yes, it’s in the name of [...]
Word-of-mouth in the digital age: introducing “word-of-mouth equity”
One of the “marketing techniques” that thrived in the recession year 2009, was word-of-mouth marketing. Word-of-mouth is a natural human phenomenon, word-of-mouth marketing is a set of techniques and strategies to strengthen and induce it. There is a lot of confusion about the differences between viral marketing, word-of-mouth marketing, buzz marketing, connected marketing and even [...]
Differences and similarities in B2B and B2C email marketing tactics: social media less popular in B2B
This month, Silverpop got quite some news coverage with data regarding the use of email marketing by B2B and B2C marketers. More specifically: what are the similarities and differences between both “types” of companies regarding email marketing? This coverage came after the company announced the launch of a new platform that combines Silverpop’s email marketing [...]
Setting up a social media marketing strategy: what do you want to achieve and where do you stand today?
In a previous post about setting up a social media marketing strategy, I looked at the first step in defining it. As promised, back then, here is a first follow-up post for all of you out there trying to find some simple answers to some simple questions that unfortunately become complex in a jungle of [...]
Value in engagement, content and social media marketing: respect and ROI
Value is a word with a lot of meanings. Most of the time I use it in the context of ‘valuable’ content or delivering value to people in a content, engagement and social media marketing context. But of course it also has other meanings. The first meaning, as I just described it, has to do [...]
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