The big debate in the email marketing community this week is the introduction of Google’s Gmail Priority Inbox. The service will allow the Gmail user to classify incoming mail in a way that is relevant to them.
Many email marketers question what impact it will have on the industry. The answer can be summarized quite simply: the relevance of emails and the interaction with the recipients will have to be focused on more than ever.
I personally think it is very good news and for a good email marketer it actually shouldn’t be a concern. An email marketer MUST concentrate on the relevance of his/her emails for the recipient. Hopefully Google’s Gmail Priority inbox will be an extra ‘push’ to do so. Did you notice I used the word relevance three times? (read Social email marketing and content: the trust and relevance vow).