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The big debate in the email marketing community this week is the introduction of Google’s Gmail Priority Inbox. The service will allow the Gmail user to classify incoming mail in a way that is relevant to them.
Many email marketers question what impact it will have on the industry. The answer can be summarized quite simply: the relevance of emails and the interaction with the recipients will have to be focused on more than ever.
I personally think it is very good news and for a good email marketer it actually shouldn’t be a concern. An email marketer MUST concentrate on the relevance of his/her emails for the recipient. Hopefully Google’s Gmail Priority inbox will be an extra ‘push’ to do so. Did you notice I used the word relevance three times? (read Social email marketing and content: the trust and relevance vow).
LinkedIn Groups, Facebook Pages, spam and self-promotion
The great thing with LinkedIn Groups and Facebook Pages is that they are started by people you can connect with, and they allow exchanging ideas, asking questions and so on, especially LinkedIn Groups.
I’m a member of several LinkedIn Groups and of course in many of these groups, there are people who “spam”.
Let’s define spam here as adding links to your own company, services or whatever without any value for the discussion but only for SEO or self-promotion purposes.
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