Tag: "YouTube"
Google Gmail Priority Inbox: why worry?
The big debate in the email marketing community this week is the introduction of Google’s Gmail Priority Inbox. The service will allow the Gmail user to classify incoming mail in a way that is relevant to them. Many email marketers question what impact it will have on the industry. The answer can be summarized quite [...]
View PostRyan Schoenefeld: a brief history of social media and the digital landscape
First it was MySpace. They dominated for years and eventually became isolated from assorted social environments that are more prevalent now. Not to mention, everyone who harnessed MySpace remembers having Tom as a friend. Eventually the trend arguably withered and gave way to new applications such as Twitter, LinkedIn, Foursquare and Facebook, just to name [...]
View PostYouTube (channels) and search engine optimization
To most marketers, YouTube is known for its possibilities regarding word-of-mouth, viral marketing and for its integration possibilities within other environments. Think about the ways you can use YouTube as a blogger, within social media and increasingly in other communication and marketing channels. However, since Google started including YouTube in its search engine results, the [...]
Promoting social media through email: why should anyone follow or like you?
I’m glad to introduce you to a new contributor. If you’re an email marketer, you probably have come across some of his posts already: join me in welcoming Remy Bergsma. In his first post for this blog, Remy confronts us with a very relevant issue regarding the use of social media in email marketing. I [...]
The real-time web: the impact of social networks on organic search
By Stijn De Meyere According to UK-based PR, search and social media agency Punch Communications, “the addition of real time social media factors into results on search engines could serve to galvanize the quality of organic search”. The influence of social media on search engine results is becoming more and more prominent every day, and [...]
Are your employees “wasting precious time” on Facebook and YouTube?
I recently retweeted a post from a blog that referred to a study by Network Box. It was mentioned on several leading blogs and sites such as MediaPost where the title of the story was “Report: Employees Waste “Hours” On Facebook, YouTube”. Time to look for the source of all this buzz: Network Box, a [...]
Tips to use online videos to engage viewers
Many television advertisements are not effective (and I will not discuss the effectiveness of TV ads in general, they exist). They often fail to capture attention and are generally poor at engaging viewers. Other television advertisements are very effective. They draw in viewers and even convert them to customers. Why the big difference? Simple. Because [...]
Contradiction: email marketers find it hard to reach the inbox but at the same time don’t seem to care too much
Deliverability is a hot topic in email marketing today. There are many reasons for that: an increased volume of emails sent (email has recently been used more frequently due to the recession), a growth of lists, changing techniques at the ISPs to filter emails, etc. The emphasis increasingly lies with relevance, content and interaction by [...]
Craig Rosenberg (Funnelholic) on viral B2B marketing campaigns
Contributor Ambal Balakrishnan from ClickDocuments recently asked Craig Rosenberg, Vice President, Products and Services at lead generation company Tippit (now Focus), and two other B2B marketers what are the components of a “good” viral B2B Marketing Campaign. Craig also runs the very well-known and excellent Funnelholic blog. First what is B2B viral marketing? Craig grabbed [...]
Two new contributing bloggers on Social Email Marketing
Normally, I always introduce new contributors when I publish their first posts. But I’m going to change that. From now on, I will be introducing new contributors the proper way. I’m glad to announce that since this week-end we have a new contributor from the Netherlands and one from the US. You will discover their [...]
LinkedIn Groups, Facebook Pages, spam and self-promotion
The great thing with LinkedIn Groups and Facebook Pages is that they are started by people you can connect with, and they allow exchanging ideas, asking questions and so on, especially LinkedIn Groups. I’m a member of several LinkedIn Groups and of course in many of these groups, there are people who “spam”. Let’s define [...]